This offer job is expired.

Wine Brand Ambassador

CCIFV (French Chamber of Commerce in Vietnam) - Expires on Dec 16, 2013
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Ho Chi Minh City
  • Permanent - Full Time
  • 5+ years
  • Expat and local
Marketing / Communication
Job Category
Consumer Products / FMCG
Not specified

Job Description

  • Develop the sales of a wine brand directly with customers and consumers through storytelling, prospecting, training and networking

  • Develop and manage relationships with key prestige on-premise (bar, restaurants, hotels) and off-premise accounts (retailers)

    • Drive distribution of the wine brand within his target universe

    • Present and promote the wine brand to key accounts

    • Improve visibility within key prestige accounts (through merchandising, catalogues, etc.)

    • Deploy training programs and educate sales personnel (staff training, selling tools, storytelling…)

    • Generate incremental sales volume as a result of the above actions

  • Infiltrate High Net Worth Individuals and constitute a sustainable network:

  • Prospect and educate end-consumer through existing platforms and networking.

  • Create and execute high profile events targeted to showcase the brand to the target audience.

  • Design and organize joint or singular events with other luxury companies such as dinners and tasting by using and leveraging his networks

  • Perform public relations

  • Deploy and adapt CRM program

  • Work closely with fostering agency

  • Perform database management for the wine brand programs

  • Report to Managing Director Indochina

  • KPI: Sales turnover, new customers and consumers, number of events, number of trainings, number of tastings, number of dinners, number of prospects…

  • Main interlocutors: Regional Director, Managing Director Indochina, Marketing Manager, Fostering agents, Distributors, premium customers (hotels, retailers…)

Job Requirements

  • Strong knowledge and understanding of both luxury and wine & spirits industry

  • Must have a high sensitivity and true understanding of luxury products

  • Computer skills

  • Networking skills

  • Communication

  • Presentation skills

  • Professional image, positive attitude, diplomacy, high energy and charismatic personality

  • Customer focus

  • Strong selling skills

  • Degree in marketing/sales

  • Minimum 5 - 6 years’ experience in luxury marketing or luxury sales

About the recruiter

CCIFV (French Chamber of Commerce in Vietnam)

The French Chamber of Commerce and Industry in Vietnam (CCIFV) was created in 1989 in Ho Chi Minh City on the initiative of French businessmen. Following the significant development of its activity, ...

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