Our client is a leading multinational consumer brand with business operating globally. They have offices around the world and as a result of business growth in Asia, a new opportunity now exists for senior marketing individual to join the regional team as VP, Marketing, APAC.
Based in Hong Kong and reporting to the Business VP, you will be responsible for :
- Business performance of assigned brand, developing annual marketing plan including product offerings, communications strategy and local marketing campaigns.
- You will have an extensive understanding of Asian markets you will define long term marketing objectives by integrating consumer insights / market trend and ensure the local marketing programs are effective to drive the sales revenue.
- You will lead the integrated marketing functions in the region covering digital, CRM, product launch, retail promotions, media plan and event.
- In addition, you will identify new consumer insights and share with product R&D in Headquarter for new innovation and development of competitive products in the markets.