Southern Regional Sales Senior Manager (Mawlamyine)

Principal Accountabilities

• Overall accountability of the running of sales and distribution activities within the assigned region.
• Align with HQ and support on all Distribution and Channel related strategy and policies.

Region sales KPIs management

• Responsible of hitting the Month/Quarter/Annual gross sales and revenue target
• Managing market share performance in the region
• Duly reporting of region monthly performance against the assigned KPIs
• Provide quarterly region sales quarterly sales strategy and activities planning
• Monitor and report back on all competition’s activities and performance to HQ on a monthly basis

Distributors management

• Ensuring region distributors met the agreed sales target and operation KPIs
• Work closely with the region distributors to maximize the dealers and POS recruitment/expansion
• Organize monthly meeting with region distributors for sales and distribution planning and execution related matters

Indirect Channel management

• Ensuring the target dealers recruitment and expansion plan is carried in timely manner
• Manage and maintain a “healthy” dealer’s pyramid which consists of Golden, Sliver and Bronze dealers in accordance to the agreed numbers/ratio

Direct Channel management

• Identify, interview and propose partners to HQ for Direct Channel stores expansion
• Responsible in meeting the region assigned stores’ expansion plan within the stipulated timeline
• Maintain constant engagement with all Direct Channel partners, collecting constructive market feedback for future improvement
• Hold the responsibility and accountability of all OM owned stores sales and operation within the region
• Expansion plan
• Stores performance, from sales KPIs to P&L
• Staffs management

Trade Marketing activities

• Ensuring POSM materials are displayed in the respective channels, complying to the agreed policies and rules
• Propose and manage regional based tactical sales program to boast up sales
• Overall responsible for region’s on ground sales activities, across all channels to maximize OM brand presence and maximizing the ROI based on sales/revenue performance for each planned roadshow/activities

8. Region’s AOP and budget planning

• Accountable for region Sales & Distribution budget planning and spending, from dealers expansion to staff’s cost, covering all channels
• Submit annual AOP (sales KPIs) and budget planning (bottoms up) to HQ
• Execute all region’s activities within the approved budget

9. Sales staffs management

• Hiring of all Sales and Distribution headcounts will require recommendation approval from Regional Sales Manager
• Chair the monthly region sales meeting
• Responsible for mentoring and coaching of direct reports
• Maintain constant engagement with all staffs and motivate the team to achieve the region’s goal collaboratively

Key Performance Measures

• Meeting region’s annual KPIs
• Gross SIM pack and reload sales
• Revenue
• Market share
• Budget
• Region’s expansion plan are met based on the set stores/POS target, across both Direct and Indirect channel
• Distributors meeting the agreed sales and operation KPIs
• OM branding are carried in accordance to the company’s policies in all on ground activities and roadshows