Principal Accountabilities
- Overall accountability of the running of sales and distribution activities within the assigned region.
- Align with HQ and support on all Distribution and Channel related strategy and policies.
Region sales KPIs management
- Responsible of hitting the Month/Quarter/Annual gross sales and revenue target
- Managing market share performance in the region
- Duly reporting of region monthly performance against the assigned KPIs
- Provide quarterly region sales quarterly sales strategy and activities planning
- Monitor and report back on all competition’s activities and performance to HQ on a monthly basis
Distributors management
- Ensuring region distributors met the agreed sales target and operation KPIs
- Work closely with the region distributors to maximize the dealers and POS recruitment/expansion
- Organize monthly meeting with region distributors for sales and distribution planning and execution related matters
Indirect Channel management
- Ensuring the target dealers recruitment and expansion plan is carried in timely manner
- Manage and maintain a “healthy” dealer’s pyramid which consists of Golden, Sliver and Bronze dealers in accordance to the agreed numbers/ratio
Direct Channel management
- Identify, interview and propose partners to HQ for Direct Channel stores expansion
- Responsible in meeting the region assigned stores’ expansion plan within the stipulated timeline
- Maintain constant engagement with all Direct Channel partners, collecting constructive market feedback for future improvement
- Hold the responsibility and accountability of all OM owned stores sales and operation within the region
- Expansion plan
- Stores performance, from sales KPIs to P&L
- Staffs management
Trade Marketing activities
- Ensuring POSM materials are displayed in the respective channels, complying to the agreed policies and rules
- Propose and manage regional based tactical sales program to boast up sales
- Overall responsible for region’s on ground sales activities, across all channels to maximize OM brand presence and maximizing the ROI based on sales/revenue performance for each planned roadshow/activities
8. Region’s AOP and budget planning
- Accountable for region Sales & Distribution budget planning and spending, from dealers expansion to staff’s cost, covering all channels
- Submit annual AOP (sales KPIs) and budget planning (bottoms up) to HQ
- Execute all region’s activities within the approved budget
9. Sales staffs management
- Hiring of all Sales and Distribution headcounts will require recommendation approval from Regional Sales Manager
- Chair the monthly region sales meeting
- Responsible for mentoring and coaching of direct reports
- Maintain constant engagement with all staffs and motivate the team to achieve the region’s goal collaboratively
Key Performance Measures
- Meeting region’s annual KPIs
- Gross SIM pack and reload sales
- Revenue
- Market share
- Budget
- Region’s expansion plan are met based on the set stores/POS target, across both Direct and Indirect channel
- Distributors meeting the agreed sales and operation KPIs
- OM branding are carried in accordance to the company’s policies in all on ground activities and roadshows