Generate shopper insights across channels and develop shopper marketing strategies to drive off-take in-store via shopper activation, shopper promotion, in-store communication;
Develop action plans and initiatives based on these strategies
Contribute and develop POSM strategy for launch/re-launch/nation-wide consumer promotion by supporting Trade Category team with shopper insights
Contribute to action plan of MT channel by supporting MT Sales team with MT shoppers insights & POP implementation
Recommend clear promotional guidelines based on shopper understanding and current market knowledge.
Execution and operation
Deploy and execute shopper activation action plans for across categories and channels
Develop and execute in-store communication activation for thematic customer events (such as Horeca program, Anniversary, Birthday, New Store Opening, etc.)
Develop sell-in stories and joint-selling meeting for thematic customer events/activities/launch/ re-launch.
Ensure no channel conflicts based on promotion guidelines
Drive 2nd sales force effectiveness (N/A, Mobil N/A, Merchandiser) in GT channel to drive off-take in stores
Alignment and coordination
Recommend winning commercial propositions for the category; effectively communicate these to appropriate related departments.
Monitor competitor activities, trends in display solutions and communicate impact or opportunities to CDSM and CM teams.
Deploy monthly/quarterly activity plans of launch, re-launch, promotion, etc.
Be responsible for budget management of Shopper Activation activities
Act as an internal auditor
Other tasks assigned by Trade Marketing Manager
Job Requirements
Minimum Bachelor Degree of Economy, Marketing or Business Administration
5 years above sales and marketing experiences in multinational FMCG company
2 years minimum with team management experiences
Good command of both spoken and written English.
Strong sales management and marketing skills
Effective interpersonal skills in dealing with all levels of staff and management
Good at territory management
Ability to prioritize multiple tasks to meet and exceed deadlines
Ability to work in a fast-paced and changing environment
Ability to use office software application
About
the recruitment agency
RGF Executive is the executive search arm of Recruit Co., Ltd, Japan's largest recruiting company and 4th largest worldwide with annual revenues of US$10 billion. RGF operates through direct and ...