This offer job is expired.
Shopper Marketing Manager
RGF HR Agent - Expires on Oct 26, 2013- Country
- Location
- Job Type
- Experience
- Eligibility
- Vietnam
- Ho Chi Minh City
- Permanent - Full Time
- 5+ years
- Expat and local
Function
Marketing / Communication
Job
Category
Consumer Products / FMCG
Salary
USD 2,500 - USD 3,500
Job Description
Strategy development
Execution and operation
Alignment and coordination
- Generate shopper insights across channels and develop shopper marketing strategies to drive off-take in-store via shopper activation, shopper promotion, in-store communication;
- Develop action plans and initiatives based on these strategies
- Contribute and develop POSM strategy for launch/re-launch/nation-wide consumer promotion by supporting Trade Category team with shopper insights
- Contribute to action plan of MT channel by supporting MT Sales team with MT shoppers insights & POP implementation
- Recommend clear promotional guidelines based on shopper understanding and current market knowledge.
Execution and operation
- Deploy and execute shopper activation action plans for across categories and channels
- Develop and execute in-store communication activation for thematic customer events (such as Horeca program, Anniversary, Birthday, New Store Opening, etc.)
- Develop sell-in stories and joint-selling meeting for thematic customer events/activities/launch/ re-launch.
- Ensure no channel conflicts based on promotion guidelines
- Drive 2nd sales force effectiveness (N/A, Mobil N/A, Merchandiser) in GT channel to drive off-take in stores
Alignment and coordination
- Recommend winning commercial propositions for the category; effectively communicate these to appropriate related departments.
- Monitor competitor activities, trends in display solutions and communicate impact or opportunities to CDSM and CM teams.
- Deploy monthly/quarterly activity plans of launch, re-launch, promotion, etc.
- Be responsible for budget management of Shopper Activation activities
- Act as an internal auditor
- Other tasks assigned by Trade Marketing Manager
Job Requirements
- Minimum Bachelor Degree of Economy, Marketing or Business Administration
- 5 years above sales and marketing experiences in multinational FMCG company
- 2 years minimum with team management experiences
- Good command of both spoken and written English.
- Strong sales management and marketing skills
- Effective interpersonal skills in dealing with all levels of staff and management
- Good at territory management
- Ability to prioritize multiple tasks to meet and exceed deadlines
- Ability to work in a fast-paced and changing environment
- Ability to use office software application
About the recruitment agency
RGF Executive is the executive search arm of Recruit Co., Ltd, Japan's largest recruiting company and 4th largest worldwide with annual revenues of US$10 billion. RGF operates through direct and ...
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