Product Manager

OPERATIONAL PLANNING

• Managing the brand: propose and develop Unique Selling Point and Brand Proposition,
• Implementation & Tactics: Prepare marketing Mix and Implementation Plan
• Forecasting: market base forecasting
• Managing Information gaps: Market research, assessing competitive activity

MARKETING PLANNING

• Research & Analysis: Examine markets, customers and competitors
• Plan: Define assumptions (key issues), Establish Objectives, Determine strategies, Set sales goals, Set budget
• Implement: Assign tasks, Carry out the plan
• Control: Measure results, Evaluate, Propose & carry out corrective action
• Lead and manage activities by coordinating with authorized departments in
• Market research and sales forecasting
• Pricing, sales and merchandising activities, marketing campaigns, advertising and promotions
• Business development activities

COMMUNICATION

• Define key issues and proposal solutions to CHC Marketing Director
• Schedule meeting with related department to solve problem
• Well-prepared marketing plans for brand meetings and Business Review to discuss and receive feedbacks
• Ensure that field force understand the action plan by providing them regular POA (Plan of Action) in a simplified / easy to understand version
• Field works: ensure field work KPIs
• Promo mats: define how many promo mats (brochures, gimmicks, documents…) will be used in the year

TRAINING

• With Trainer: ensure FF understand key messages of the brands
• Promo mats: Timely preparation and provision of promo mat to the FF and to ensure FF understand contents of promo mats