This publicly listed multinational group of companies is an industry leader and an employer of choice. An exceptional senior and executive level regional marketing position exists for a high calibre marketing professional to join one of the organisation's major brands.
In this role, you will be responsible for the strategic development and execution of the brand in Asia Pacific. Working with regional and international senior management, you will define the current and future marketing requirements of the brand to ensure the delivery of locally relevant product and program offerings. You will innovate the product portfolio and communications activities to deliver the brand's values and to meet the demands of the markets' requirements. Your responsibilities will include defining the long term marketing strategy and programs for the region and integrating consumer insights and the business drivers of each local market. Reporting into the head of the brand for the region, you will lead the functional marketing teams in the region across all areas of marketing including above and below the line, traditional and digital.
To apply for this role, please submit your CV quoting reference VL131893C.
Initiative is a Hong Kong based recruitment company specialising in the permanent recruitment of sales, marketing and senior management professionals in Hong Kong and around the region. We have ...
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