This offer job is expired.

Head of Marketing

Harvey Nash Vietnam - Expires on Oct 08, 2013
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Not specified
  • Permanent - Full Time
  • 5+ years
  • Expat and local
Marketing / Communication
Job Category
Consumer Products / FMCG
USD 4,000 - USD 5,000

Job Description

Based on the strategic orientation of the Management Board and reporting to Deputy General Director (expatriate), the Marketing Director will develop and implement a Marketing - PR strategy for branding, product positioning, pricing and market penetration that will improve the company's competitiveness and ensure the alignment with the company's overall mission, vision and objectives.

Brand Marketing, Product Positioning & Pricing

  • Establish and conduct the media planning in regards to branding and positioning in order to increase rapidly the brand-awareness

  • Drive brand identity, ensuring it is in line with the company’s brand position and the nature of the market

  • Drive the strategic development and execution of product launches to maximize new product offerings, seasonal campaigns and channel specific offerings.

  • Develop and implement the marketing strategies (segmentation-targeting-pricing) for each channel package

  • Develop, in collaboration with other executives, broad policies for the development of new products and/or services, and plans to increase market penetration based on market research

  • Develop and recommend pricing strategy for the company which will result in the greatest profit

Market Research

  • Lead market research activities to provide accurate and timely market and competitor information for strategic and operational decisions

  • Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions

  • Evaluates market reactions to advertising programs, merchandising policies, products/services packaging, and formulation to ensure the timely adjustment of marketing strategies and plans

Marketing Communication

  • Direct the company’s advertising and promotions strategy

  • Select and manage ongoing relationships with, external vendors and agencies

  • Define advertising objectives, recommend choice of media, and allocate internal and external resources so that campaigns are effective, economical, and appropriate for their intended audience

Digital marketing

  • Responsible for developing and implementing the organization's website strategies for promoting products/services through strategic marketing on the website;

  • Lead teams in developing and managing innovative digital marketing campaigns to increase customer interaction, brand awareness and sales;

  • Manage all messaging behind product launches, website, internet marketing campaigns, etc. to ensure consistency in all marketing efforts.

PR Management

  • Build up and develop good relationship with press & media agencies

  • Collaborate with senior management to develop public relations goals and strategies to build up and maintain a favorable corporate image

  • Direct the planning, development, and implementation of public relations policies, procedures, and programs

Budget & Team Management

  • Build and manage annual marketing budget; prepare and consolidate Marketing Operation Plan

  • Lead, direct, evaluate and develop a team of PR & Marketing professionals to ensure that the company’s PR & Marketing strategy is implemented effectively and within established budgets

Job Requirements

  • University graduated, major in Marketing, Business Administration. Overseas Master degree is preferable

  • 5 – 10 years experience in marketing field at management position

  • Strong senior level experience in leading strategic and tactical planning including long-range strategy formulation, PR, Marketing Communication, Trade Marketing, both above the line and below the line

  • Experience building a powerful brand, ideally in a new industry

  • Solid experience in working with international advertising agencies

  • Good English communication skills (verbal and written)

  • Creative, logical and strategic thinking

  • Budget management skills

  • Excellent management & leadership skills

About the recruitment agency

Harvey Nash Vietnam

Harvey Nash Vietnam is part of Harvey Nash Group, a pioneer in professional recruitment and IT/BPO outsourcing who was established in 1988 and has supported many of the world’s leading organisations ...

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