This offer job is expired.

Head of Marketing and Partnership Engagement

Faro Recruitment Vietnam - Expires on Apr 20, 2020
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Hanoi
  • Permanent - Full Time
  • 5+ years
  • Open to local
Marketing / Communication
Job Category
Chemical / Biochemical
USD 1,500 - USD 3,000

Job Description

About the Employer
A not-for-profit social enterprise founded in 1999, currently funded by Australian Government, focusing on empowering at-risk and disadvantaged youth in Vietnam to pursue a fulfill life through its given hospitality training programs. The enterprise's main sectors are namely restaurants, catering services and cooking classes. Its model has been internationally recognized as leading unique and as of today, the enterprise has transformed more than 1,000 lives of disadvantaged youth in Vietnam , with 100% rate of employment success upon graduating its 24-month length training course. 
About the Position
Responsible for the overall strategic and operational functions of Sales, Marketing, Communications, PR, Branding and Fundraising activities

Reporting Structure
This position reports directly to the General Manager

Key Working Relations
Internal:  Trainees and all staffs
External:  Service providers and community service partners.


The Head of MPE will be expected to successfully manage and deliver on: 

1. Marketing & Communications: To identify marketing opportunities and plan and implement marketing and communication strategies that add values to the Enterprise brand in order to; maintain and increase brand awareness, increase sponsorship and grants; grow internal capacity in order to achieve organizational goals;
  • Develop, implement and facilitate annual marketing strategies;
  • Facilitate the development and implementation of marketing plans to support  the Enterprise’s various business units (e.g. operations, trainee recruitment, HR, etc.) for both Foundation and Enterprise;
  • Allocate fundraising targets and key performance indicators for the marketing team and take ownership of these targets’ delivery;
  • Plan and administer marketing budget;
  • Oversee the development of brand communications and marketing collateral designs (including promotional materials, event communication, external and internal communications…etc) to ensure all materials are strictly aligned with  the Enterprise's brand guideline and policy;
  • Take the lead in market research and analysis for the expansion of targeted customer segments, present and proposal strategies for new market expansion;
  • Manage and oversee the digital marketing channels of  the Enterprise (website, social media channels and commercial channels);
2. Partnership engagement and Sponsorship Management: To build and foster new and existing relationships with funders, donors, corporate sponsors/partners and individual sponsors; oversee the management of the trainee sponsorship program;
  • Engage with donors, funders, partners and sponsors to effectively manage the partnerships and relationship building;
  • Develop new strategic partnerships and joint ventures that sustain the Enterprise's organisation for long-term projects;
  • Utilize knowledge of business and social enterprise to build mutually beneficial partnerships with third-party organizations;
  • Manage and maintain effective communications with funders, donors, corporate partners and individual sponsors;
  • Develop and implement joint marketing-communication plans with partnered organisations to promote and sustain the partnerships;
  • Develop effective CSR programs and social study tours to attract CSR funding and increase revenue stream from social study tours.
3. Fundraising events: To strategise, plan and execute funding events and meet the fundraising targets;
  • Plan, organize and execute events to exceed financial goals while raising the Enterprise's profile in both international and local communities;
  • Develop and implement unique fundraising strategies related to special events while coaching event staff/volunteers to achieve their fundraising goals;
  • Responsible for event planning and management. This includes leadership and oversight for all event production from planning, invitations, and programs/brochures to wrap-up;
  • Ensure that events do not exceed budgetary goals by monitoring event expenses, and by identifying potential underwriting/sponsorships and in-kind donations. Plan and task all timelines for each event and work with team members to establish an event calendar.
4. Business Development: Contribute to the strategic planning of the organization and demonstrably work towards achieving the Enterprise’s objectives via effective, measurable marketing and sales activities. This includes achieving revenue-bearing partnerships to increase financial sustainability and autonomy.
  • Drive and boost sales for  the Enterprise restaurants (including restaurant products/services, cooking classes, social study tours, catering/functions/events, and merchandise sales);
  • Generate business development ideas. Plan and coordinate the implementation of business plan and the penetration of new markets;
  • Contribute to the overall the strategic planning of the organization and work towards achieving the Enterprise objectives through innovative and effective marketing;
  • Develop sales strategy for the markets including analysing markets, approaching customers, promoting sales strategy, and increasing sales activities to reach the agreed Sales Target;
  • Evaluate market analysis/do market research to determine customer needs, market trends, volume potential and competitor’s situation;
  • Establish and maintain strong relationship with customers in related industries (travel agents and tour operators);
  • Provide business concept/solution which appropriate customer’s inquiries;
  • Manage all negotiates in phases of inquiry, offer, order/contract in alignment  the Enterprise regulation.
5. Communications and Public Relations: To manage and build brand image and corporate identity through consistency in message.
  • Manage effective internal and external communication systems;
  • Work to establish consistency and continuance in brand identity and the Enterprise's identity;
  • Seek and create public relations opportunities in order to further build the Enterprise's brand and create successful sponsorship opportunities;
  • Work to achieve consistency in message in multiple languages;
  • Ensure relevant senior representatives are briefed in order to best represent the organization;
  • Develop and maintain relationships with the press, media agents and handle any PR, Marcom request from external stakeholders.
6. Team Leadership & Management: Effective management of the team and a keen understanding of the responsibility to lead by example in action and attitude across the entire organization.
  • Manage the MPE team ensuring consistency in message and synergy in projects;
  • Make staffing and hiring decisions with the support of the Human Resources department;
  • Build  and  develop  a  MPE  team  which  is  competent,  commercially  astute,  dedicated  and  efficient;
  • Attend and contribute to all meetings and events, fundraising activities;
  • Ensure a positive attitude is maintained even when under pressure;
  • Build and develop the business development team: participate in recruitment, training, assessment of KPIs periodically;
  • Review and/or create SOPs & forms of the department;
  • Guide and motivate staffs, set goals and objectives according to each sub-ordinate staff.

Job Requirements

  • Master degree preferred, with concentration in Sales/Marketing;
  • At least 5 years of experience in managerial position of Sales/Marketing/Business Development;
  • Demonstrated managerial skills, including experience managing complex marketing programs;
  • Demonstrated ability to create and manage budgets, develop staff, and work with executive management on both short and long term strategic planning;
  • Demonstrated ability to deliver on unit revenue targets and goals;
  • An in-depth knowledge and understanding of the political, economic and social context in Vietnam, as well as experience working with national and local government agencies and authorities;
  • Demonstrated ability to effectively interact with senior management, boards of directors, partners and supporters, community organizations, government officials, corporate executives, general public, and foreign and national staff;
  • Demonstrated ability to work as a member of a team; to give and receive direction;
  • Demonstrated excellence in organizational, analytical and problem-solving skills;
  • Experience working with high profile partners;
  • Strong experience in building relationships, developing budgets.
Knowledge, Skills and Abilities
  • Knowledge of leadership and management principles as they relate to the business sector;
  • Knowledge of financial management;
  • Knowledge of human resources management;
  • Knowledge of project management and service delivery;
  • Fluent in written and oral English (this will be tested if necessary)

The Head of MPE should demonstrate competence in some— preferably—all of the following:
  • Adaptability: Demonstrate a willingness to be flexible, versatile and tolerant in a changing work environment while maintaining effectiveness and efficiency;
  • Behave ethically: Understand ethical behaviour and business practices, and ensure that his/her own behaviour and the behaviour of others is consistent with these standards and aligns with the values of the Enterprise;
  • Build relationships: Establish and maintain positive working relationships with others, both internally and externally, to achieve the goals of the organization;
  • Communicate effectively: Speak, listen and write in a clear, thorough, persuasive and timely manner using appropriate and effective communication tools and techniques;
  • Creativity/Innovation: Develop new and unique ways to improve operations of the Enterprise and to create new opportunities;
  • Foster teamwork: Work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance effectiveness;
  • Lead: Positively influence others to achieve results that are in the best interest of the Enterprise;
  • Make decisions: Assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of the Enterprise;
  • Organize: Set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information and activities;
  • Plan: Determine strategies to move the Enterprise forward, set goals, create and implement departmental and overall action plans, and evaluate the process and results;
  • Solve problems: Assess problem situations to identify causes, gather and process relevant information, generate possible solutions, and make recommendations and/or resolve the problem;
  • Think strategically: Assesses options and actions based on trends and conditions in the environment, and the vision and values of the organization.

About the recruitment agency

Faro Recruitment Vietnam

Since its establishment in January 2006, Faro Recruitment Vietnam JSC (formerly TT Royal Human Resources Management JSC) has developed its business in providing recruitment, payroll, labor management ...

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