This offer job is expired.

Group Marketing Manager

Simpson Marine - Expires on Sep 27, 2013
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Hong Kong
  • Southern
  • Permanent - Full Time
  • 10+ years
  • Expat and local
Marketing / Communication
Job Category
Not specified

Job Description

As Group Marketing Manager you will be responsible for the strategic development and execution of a portfolio of brands across Asia Pacific. You will work closely with senior management of Simpson Marine as well as the yacht Brands we represent to identify the emerging customer needs and design appropriate go to market strategies.

The yachting industry is developing rapidly across Asia fueled by a desire from customers to experience the yachting lifestyle and the personal freedom it represents. Our customers range from discerning high net worth individuals who appreciate the luxury of a super yacht, to professionals with a deep knowledge of the sport, to recreational enthusiasts looking to experience the thrill of yacht ownership in Asia.

Key Responsibilities

  • Lead the Asia based marketing team in all areas of marketing including above and below the line, traditional and digital.

  • Build brand presence for the Simpson Marine group including Simpson Brokerage, Charter, Super yacht and Aviation subsidiaries.

  • Develop and execute the strategic plan for developing brand presence and sales of the yacht brands we represent.

  • Lead the company’s digital and relationship management strategies building long term customer loyalty.

  • Manage all corporate communications and media relations, oversee all creative services work.

  • Oversee the event management of boats shows and other customer activities.

Job Requirements

  • A minimum of 10 years marketing experience managing a portfolio of brands preferably with experience in the yachting industry or luxury goods sector

  • Proven experience of leading and developing a high performing marketing team

  • Extensive experience across all aspects of marketing; including brand development, digital and relationship marketing

  • Willingness to travel regionally and internationally

  • Excellent interpersonal and team working skills

  • Creative, results focused and able to manage multiple tasks under pressure

  • Fluent written and spoken English and Chinese

About the recruiter

Simpson Marine

Simpson Marine is Asia’s leading international yacht dealership, brokerage and service company and represents some of Europe’s most prestigious yacht brands. Established in 1984 the company has its ...

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