As Group Marketing Manager you will be responsible for the strategic development and execution of a portfolio of brands across Asia Pacific. You will work closely with senior management of Simpson Marine as well as the yacht Brands we represent to identify the emerging customer needs and design appropriate go to market strategies.
The yachting industry is developing rapidly across Asia fueled by a desire from customers to experience the yachting lifestyle and the personal freedom it represents. Our customers range from discerning high net worth individuals who appreciate the luxury of a super yacht, to professionals with a deep knowledge of the sport, to recreational enthusiasts looking to experience the thrill of yacht ownership in Asia.
- Lead the Asia based marketing team in all areas of marketing including above and below the line, traditional and digital.
- Build brand presence for the Simpson Marine group including Simpson Brokerage, Charter, Super yacht and Aviation subsidiaries.
- Develop and execute the strategic plan for developing brand presence and sales of the yacht brands we represent.
- Lead the company’s digital and relationship management strategies building long term customer loyalty.
- Manage all corporate communications and media relations, oversee all creative services work.
- Oversee the event management of boats shows and other customer activities.