Director of Marketing

1. Marketing plan

• Design, implement, and facilitate annual marketing plan for the firm. 
• Support and facilitate development and implementation of section business/marketing plans.
• Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
• Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors.

2. Marketing budget

• Plan and administer the firm’s Marketing Operations budget;
• support development of regional marketing budgets.

3. Manage marketing suppliers

• Negotiates with media agents to secure agreements for translation of materials into other media.
• Edits materials according to specific market or customer requirements.
• Develop promotional materials including marketing collateral and print copies

4. Oversee business development activities

• Efforts through Business Development Coordinator
• Assisting attorneys in strategic planning for client presentations, beauty contests, etc.
• Offer coaching for prospective client meetings, presentations, etc.
• Work with regional offices on designing and implementing prospecting and client contact systems.

5. Oversee corporate communications activities

• External communications and systems
• Internal communications and systems
• Public relations efforts
• External vendors and consultants

6. Develop and administer marketing database

• Includes client and prospect information, mailing list applications, access to financial reports, etc.

7. Develop business unit

• Develop and deliver insightful presentations and strategies to the business unit and executive committee where appropriate.
• Ensure the integration of the business unit marketing function within that of the greater group, and ensure that the business unit optimizes its use of shared and support services.
• Assist the business unit to meet its objectives, live the values and culture and to practice company policies.

8. Manage marketing dept

• Supervise Marketing Assistant, Client Services Administrator, Communications Manager, Practice Development Manager and Regional Marketing Manager(s).
• Make staffing and hiring decisions within marketing department.
• Build and develop a marketing team which is competent, commercially astute, dedicated and efficient.
• Manage day to day activity with PR, press and marketing communications agencies