This offer job is expired.

Digital & Social Media Manager

Yum Restaurants International (Thailand) Co., Ltd. - Expires on Sep 05, 2013
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Thailand
  • Not specified
  • Permanent - Full Time
  • 3+ years
  • Expat and local
Marketing / Communication
Job Category
Retail / Wholesale
Not specified

Job Description

The Digital & Social manager helps guide all aspects of the digital, interactive and social strategy. This position coordinates, manages and measures digital campaigns that "engage" key stakeholders/audiences, build market eminence, strategic positioning, strengthen KFC brand and support business development.


  • Managing owned Social Media Assets (FB, Twitter, YouTube, etc), including leadership of strategic social media brand plans, asset/campaign ,set-up process and measurement & KPI tracking, based on brand objectives

  • Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.

  • Manage brand presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed

  • Use social media listening tools to monitor online conversations and brand/product mentions

  • Providing clear direction to and managing Social Media agencies

  • Create, maintain, and execute a social media editorial calendar and posting schedule

  • Keep up with the ever-evolving technology landscape and bring fresh ideas to reach targeted audiences

  • Work closely with IT team to plan, implement and enhance technical solutions to support business

  • Provide project management leadership for all digital marketing initiatives, including timeline definition, key milestones, metrics and results analysis.

  • Manages various digital projects and vendors across all functional areas - SEO, paid-search, social, mobile, email, display, re-targeting, and digital media buying.

  • Collaborate with agency, marketing and other key teams on the development and execution of digital campaigns

  • Budget management, including monthly forecasting and tracking, of social media activity

Job Requirements

  • Masters/Bachelors degree in Business, Communications, or a related field or relevant number of years of experience

  • 3+ years of full-time Internet marketing, social or digital channel experience

  • Solid understanding of interactive marketing technologies and techniques

  • Knowledge of content marketing best practices and Search Engine Optimization

  • Experience building brand awareness using online channels

  • Excellent communication (including verbal and written) skills

  • Strong project management skills; able to work independently on multiple assignments

  • Proven track record in creating and delivering successful and cost-effective marketing campaigns (most immediately but not limited to digital marketing channels, e.g. SEM, social media, email, viral), that lead to successful visitor engagement and notable increases in inbound traffic and unique users

  • Characteristics: Clever, hard-working, entrepreneurial, fun, engaging, down-to-earth, analytical and verbal

  • Experiences in managing social media crises is a plus

About the recruiter

Yum Restaurants International (Thailand) Co., Ltd.

Yum Restaurants International (Thailand) Co., Ltd. while it was called Tricon Restaurants International (Thailand), was recognized as one of the Best Employers in Asia and honored as one of the best ...

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