This offer job is expired.

Brand Manager

First Alliances - Expires on Jan 08, 2014
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Ho Chi Minh City
  • Permanent - Full Time
  • 4+ years
  • Expat and local
Marketing / Communication
Job Category
Marketing / Advertising / PR
VND 40,000,000 PM - VND 60,000,000 PM

Job Description

  • Follow through the progress of advertising and promotional activities for the relevant brands

  • Coordinate with the Sales Department to ensure maximization of promotion and brand publicity

  • Prepare and develop annual brand & budget plans for the relevant brands in accordance with guidelines

  • Propose promotional activities and to estimate such costs, to recommend product listings

  • Monitor the cost of advertising and promotion (A&P) budget for assigned brands within budgeted limits

  • Make evaluation/ post-evaluation of the marketing activities and product branding projects to ensure the best outcomes of these activities

  • Identifies precisely the customer & consumer insight then implements/ monitors all relevant marketing activities (BTL) from concept development, production to launching on site to achieve the desired premium positioning

  • Spend sufficient time in the trade to understand the minds of trade, consumers and competitors

  • Employ suitable advertising and promotion agencies to assist in imagery and below-the-line work (in line with the regional guidelines)

Job Requirements

  • Experience (MKT, Trade MKT, PR/ Advertising) with an international company with 2 years in managing position

  • Brand management and marketing management experience from consumer goods / luxury goods environment, including ATL, BTL and product launches

  • Good numerical and statistical skills

  • A high degree of personal presence with good networking, influencing and communication skills

  • Highly motivated individual, energetic, enthusiastic and team orientated

About the recruitment agency

First Alliances

First Alliances is Vietnam's most established and largest specialist professional recruitment consultancy and HR outsourced solution provider. Operating across all major industry sectors and at all ...

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