This offer job is expired.

Brand Manager

TalentViet - Expires on Mar 16, 2014
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Ho Chi Minh City
  • Permanent - Full Time
  • 3+ years
  • Expat and local
Marketing / Communication
Job Category
Consumer Products / FMCG
USD 1,000 - 1,700

Job Description

  • Analyze market and competitor moves through marketing intelligence system and brand performance through brand health tracking result & sales records to offer consulting to BOD and generate insights for brand management
  • Formulate effective marketing strategy and plan keeping in mind the company vision, mission, goals, brand objectives and guidelines, financial and sales targets
  • Identify, develop and execute optimal marketing mix tactics including ATL & BTL activities
  • Lead cross functional team for new product launch:
    • Product concept development for concept test
    • P&L justification, Legislative issues
    • Project kick-off
    • Pack development: perform, bottle design, label design
    • Marketing mix development: proposition, price, promotion, distribution
    • Sales training
    • Post-lauch tracking for actions and learnings
  • Drive creative development through the agencies to ensure all the developments fulfil brand objectives
  • Develop and manage marketing budget for the assigned products to maximize ROI
  • Monitor and post evaluate marketing activities
  • Supervise marketing material production to meet company & brand standards as well as deadline.
  • Provide timely information and reports on performance to ensure that BOD is fully informed on challenges, activities and projects.
  • Manage and guide the hard & soft skills help subordinates perform assigned work

Job Requirements

  • Bachelor’s degree in Marketing / Business Administration
  • At least 3 years experience in Marketing and 1 year experience in the same position
  • Experience in FMCG, Food & Drink is preferred.
  • Knowledge about 4P, marketing direct…
  • Knowledge about Customer behavior, Market research…
  • Understanding about business environment
  • Result-oriented, can-do attitude, ability to work under high-pressure.

About the recruitment agency


Are you looking for a streamlined human resource management and development system that works for your business? TalentViet is your leading choice for human resources support in the fields of: ...

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