The Strategic Planning Director is the practitioner and keeper of our strategic ambition of “Transforming Brand Equity Into Brand Action”.
As the strategic lead, you will partner both account and creative leadership, and be the highly visible face of strategy on a client’s business. The Strategic Planning Director is expected to be an inspirational thinker, a practiced collaborator and a positive leader.
As a leading shopper marketing agency in Viet Nam, we promise to inspire shoppers to buy well, grounding our creative solutions in behavioural understanding; and see ourselves as becoming ‘The Conversion Agency’.
Our largest Client, and the major focus for this role is British American Tobacco in Viet Nam and Cambodia, where we are responsible for all brands (local and international) strategic planning, brand communication and shopper marketing; from 1-2-1 and digital platforms to multi-channel trade and shopper comms & programmes.
The Strategic Planning Director will also be responsible for the strategic leadership of AB InBev in Viet Nam for Budweiser and Beck’s, for brand activation in core shopper channels, both On and Off-Trade.