Our client is an established hotel organization in Malaysia.
Take lead in ideating and executing campaigns, content and brand related activities that are social media specific or in support of global marketing initiatives
Manage day-to-day community management activities
Craft and manage all published content (including images, video and written blogs)
Strategize and implement social media marketing strategies to drive conversion on brand website.
Monitor, listen, analyse and reports social media trends/ competitors activities through social media tools
Demonstrate ability to map out social media strategy to support brand related projects
Identify opportunities in user generated content for brand building
Identify key bloggers and develop mutually beneficial working relationships with them
Proactively seek opportunities to propagate the brand in digital and social spaces
Design, create and manage promotions and Social ad campaigns
Measure and analyse results on weekly basis. Compile monthly ROI report (including growth of likes, reach, engagement and conversion
Demonstrates creativity with solid content creation background.
Proficient in content marketing strategies and application. Experience sourcing and managing content development and publishing
With good sense of humour, easy going personality, ability to multi task and work under tight turnaround times
Proactive and resourceful
Displays in-depth knowledge and understanding of Social Media platforms, their respective audiences (Facebook, Twitter, Instagram, Google+, YouTube, Pinterest, and Line etc.) and how each platform can be deployed to meet business needs
Demonstrates excellent English writing and language skills
Knowledge in SEO and blogging including keyword research
Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and recommend solutions
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