Responsible for developing overall marketing strategy, annual business plan and competitive growth strategies for assigned product line.
Gain deep & continuous understanding of consumers wants / needs, attitudes, and motivations to generate insights
Develop winning Innovation, Communication based on Consumers Insights to grow the Product line.
Executing the product line plans, alignment with Trade Marketing and Sales on distribution and merchandising objectives, with Supply Chain on supply Chain objectives to deliver the market share, sales volume, revenue and profit growth objectives.
Achieve brand images by controlling the line communication, e.g: set commercial targets, brief to advertising agency, evaluate creative art work, manage consistent quality, judge media plan...
Establish and control brand standards in the areas of product, packaging, price, consumer relationships and other communications.
Improve brand profitability through identifying and implementing cost control opportunities and ensuring every element of marketing spent to be well controlled and justified within the approved budget.
Implement and interpret market research to withdraw business implications
Devise and implement consumer promotion plans.
Competitors analysis and withdraw business implications
Lead, train and develop, conduct performance review with subordinates to build up the efficiency of the team.
Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share...
Take other assignments from Group Product Manager as requested.
Education: University degree in Economics/ Marketing
Work Experience: a minimum of 3-year experience in Brand Marketing in FMCG.
Experience and knowledge in personal & skin care will be an advantage.
Fluent in both English, Vietnamese speaking and writing.
the recruitment agency
RGF Executive is the executive search arm of Recruit Co., Ltd, Japanís largest recruiting company and 4th largest worldwide with annual revenues of US$10 billion. RGF operates through direct and ...