Our client is a premium Beverages / FMCG brand, with extensive global footprint across consumers. They own widely recognized premium brand names and cater to consumers across the world.
Reporting into the General Manager, the Senior Brand Manager will be responsible to lead the strategic direction on all the premium brands and guide the marketing team. You will be tasked to manage the marketing team to develop marketing plans and budgets in accordance to the brand owner's objectives, implement high quality brand activities, and close monitoring of the market situation.
Working very closely with the sales team, you will be providing necessary marketing tools and information to the sales team to enable the success of marketing and sales plans. You will seek to further raise brand awareness through strategic band planning, active management and control of pricing, trade offers and A&P budgets to achieve agreed level of brand contribution.
The ideal candidate should come with at least 5 years experience in brand management, preferably from the premium beverages / FMCG industry. You must possess a track record of success in brand and awareness development. Additionally, excellent communication and organisational skills are required.