This offer job is expired.

Senior Brand Manager for OTC Product

Bayer (Indonesia) - Expires on Aug 04, 2013
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Indonesia
  • Jakarta
  • Permanent - Full Time
  • 7+ years
  • Expat and local
Sales / Business Development
Job Category
Pharmaceutical / Biotech / Life Sciences
Not specified

Job Description

  • To plan, lead, and implement marketing & brand strategies to increase total Wellness & Bayer Healthcare Consumer Care Sales & Profitability.

  • To collect, analyse and communicate relevant business and market information and develop recommendations for actions which will strengthen Bayer Health Care Consumer Care brands equity & becoming Bayer Healthcare Consumer Care Asset.

  • Developed & implemented marketing/brand plan & strategy (4P).

  • Develop, implement, evaluate communication concepts for ATL- BTL activities.

  • Financial aspects responsibility: P&I, P&L, Sales, Stock level, Forecast Accuracy.

  • Coordinate closely with Trade Marketing, NSM, NKAM for sales/ channel strategy.

  • Coordinate closely with Demand Planner & factory to ensure reliable supply & forecast.

  • Conduct any research needed in order to get more consumer insights, brand awareness/ equity checked, advertising tracking, etc.

  • New Product Development & Launch.

  • Collaborate with Regional Brand Lead (Asia-Pacific) & Global SBU for any related projects.

  • Lead & manage Junior Brand Manage

Job Requirements

  • Education level: min. Bachelor Degree in business or related background

  • At least 7 years of experience in sales and marketing field with a minimum of 4-5 years in brand management

  • Solid marketing experience with proven ability in strategic brand planning, consumer communication, ATL-BTL implementation Knowledge of Pharmaceutical industry

  • High degree of organization, adaptability and prioritization

  • Role model for the Bayer LIFE Values, Leadership, Integrity, Flexibility and Efficiency

About the recruiter

Bayer (Indonesia)

Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. As an innovation company, it sets trends in research-intensive areas. ...

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