This offer job is expired.

Retail Marketing Manager

Annam Fine Food (Annam Group) - Expires on Jun 01, 2019
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Ho Chi Minh City
  • Permanent - Full Time
  • 10+ years
  • Expat and local
Function
Marketing / Communication
Job Category
Retail / Wholesale
Salary
Negotiable

Job Description

- Design all marketing plans by brands and categories, including launch of new brands & products and food education campaigns
- Create and implement promotional campaigns & events (in-store and out-store) to increase brand awareness, revenues and customers base loyalty
- Work in relation with purchasing team, local and foreign suppliers for
· Ordering the right quantities of products to reach our target per campaign and promotion
· Sourcing new permanent items to improve our assortment
· Sourcing new temporary items by campaign
- Work in relation with Operation & Training Team to contribute to manage the item classification database : Item codification creation and update (price, typology, assortment…)
- Manage stores visual merchandising: provide to sales team, merchandising tools to refer in order to keep as regular the same visual & merchandising in all our shops.
- General support for stores :
· Briefing about all actions in store and work with stores staff for good implementation and follow up : promotions brief template, guidelines and tools available.
· Help in designing to appropriate marketing tools for each store to reach their target
- Monitor and improve customer service :
· Clients / Prospects / Partners databases : management, optimization, data mining
· Customers Satisfaction : Comments Customer Service Email, Comment box in store, online comments, Satisfaction survey (twice a year), Mystery shoppers
· Price and discount policy : Follow up, set up on AX, Control procedure…
· Responsible for voucher emission and sales : process, production, follow up, inventory management, sales by store, gift vouchers (Bday / customers gesture / media payment)
· Additional services : delivery, lounge menu, menu of the day, delivery menu, online food delivery, catering menu, cakebook, Recipes (folder/standee), gift service…
- Manage all brand image & media initiatives
- Manage design and production of all materials of AGM
- Strategic analysis :
· Geomarketing : catchment area analysis / store
- New stores / New Concept opening :
· Support for the layout design
· Advise in sourcing of furniture, signage, display, materials to be consistent with the general concept
· General merchandising
· Communication plan for the opening
- Monitor and sales report on all marketing initiatives + Follow up of MKT expenses and budget

Job Requirements

- Bachelor degree with the major in Marketing / Business Management/ Commerce
- Having at least 5 years experience at the same position in Retail
- Demonstrate excellent business relationship building and communication skills with all external stakeholders
- Good strategy planning, P&L management and analytical skills
- Ability to build positive internal and external working relationships
- Excellent verbal and written communication in English & Vietnamese
- Able to project management
- Broad understanding of business management needs in addition to purely marketing
- Can demonstrate strong ‘hands-on’ people management

About the recruiter

Annam Fine Food (Annam Group)

The Annam Group is an Importer, marketer and distributor of high quality brands of FMCGs in Vietnam, Laos, Cambodia and Myanmar. Brands are our passion and we represent Principals from all countries ...

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