This offer job is expired.

Regional Marketing Manager

International Customer Loyalty Programmes - Expires on Aug 11, 2015
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Hong Kong
  • Not specified
  • Permanent - Full Time
  • 8+ years
  • Expat and local
Marketing / Communication
Job Category
Business Services / Consulting

Job Description

  • Own and manage ICLP’s identity and reputation development in the region thru the development of regional marketing plans and participation / adaptation of global initiatives
  • Manage ICLP’s PR strategy and output for the region either directly or thru the appointment of a retained PR agency
  • In conjunction with other initiatives devise and manage lead generation initiatives and ongoing leade dialogue, development and qualification
  • Manage regional digital assets and content for awareness development and lead generation – Website, twitter, Linkedin etc. and including SEO / SEM strategies. (Content management may include copy writing tasks)
  • Undertake specific product / proposition / vertical campaigns in line with ICLP strategic direction and development
  • Provide market insights, trends and competitor feedback

Job Requirements

  • Around 8 years solid B2B marketing experience for a professional services company such as Marketing Agency and consultancy firm, with a demonstrable understanding of the needs of and approach to B2B marketing
  • Ideally knowledge and experience of customer loyalty, CRM and customer experience management or related marketing
  • Fluency in English with strong / stylish writing skills, ideally with strong Mandarin or a second Asian language
  • Strong understanding of the unique needs and nuances of ICLP’s key markets (HK, CN, SG, AU, JP)
  • Experience in the use and management of

About the recruitment agency

International Customer Loyalty Programmes

ICLP is the world's leading loyalty and CRM agency. We help our blue chip clients to manage more effective and profitable customer relationships.   ...

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