Our client is a global market leader within the Pharmaceutical industry. They are looking for a Regional Marketing Manager to manage the Flow Cytometry business unit.
Set optimal conditions in achieving sales and makreting targets of the BU and initiates plans and activities to exceed BU's objectives.
Plans and prepares new product launch collaterals and annual marketing plans.
Conducts analysis required for strategic decision support relating to target markets, market segmentation, SWOT analysis, competitive intelligence and positioning, etc.
Conceptualizes marketing communication tools leading towards the achievement of the product-specific strategy.
Prepares comprehensive competitive comparison portfolio and communicates clearly to individual country sales / marketing members.
Sets up competitive pricing for all products within the Flow Cytometry BU.
Oversees the design and implementation of approved product initiatives, including launch of new products and services, introducing product enhancements, and coordinating pricing modifications.
Identifies competitor activities and develops strategic actions to address them.
Establish strategic initiatives with key opinion leaders (KOLs) to support the continuous success of the Flow Cytometry BU.
Drives the development of appropriate customer / market segmentation, segment-specific value proposition, and associated sales / marketing tools.
Leads the new product launch process.
Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, Master's Degree, Medical Science, Nursing, Pharmacy/Pharmacology, BioTechnology or equivalent.
At least 5 year(s) of working experience in the related field is required for this position.
Preferably Managers specializing in Marketing/Business Development or equivalent.
Experience within the IVD industry, preferably with strong Flow Cytometry product and application knowledge.
Work experience in a clinical/research laboratory/Sales and/or marketing capacity will be an added advantage.
Willig to travel.
the recruitment agency
Connectus brings together the synergy of top talents, market leaders and business solution partners. We provide and connect business needs to solutions creating both success and growth with our ...