This offer job is expired.

Regional Marketing Communications Manager

Alexander Cane - Expires on May 09, 2015
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Hong Kong
  • Not specified
  • Permanent - Full Time
  • 6+ years
  • Expat and local
Marketing / Communication
Job Category
Fashion / Lifestyle

Job Description

This client is a one-stop shop for contemporary fashion brands. This position will allow the Marketing Communications Manager to utilise their own creative spirit as the company aligns with top artists in international popular culture. The role will suit a fashionista looking to join a progressive growth oriented organisation.

  • Implement and execute marketing plans and communications strategy that are in line with brand image and product offering regionally by working closely with the buying, sales and operations teams
  • Work on creative ideas and concepts for all communication materials and oversee the visual merchandising in store, making sure that these guidelines are being represented in all regional stores
  • Develop customer acquisition programs to build the customer database by retaining existing customers and recruiting new customers
  • Source potential partners and identify new business opportunities for each account
  • Strategic planning of local, regional and international media plans, both in print and online, via strong media relations and contact with PR agencies when necessary
  • Identify appropriate editorial opportunities and develop feature story ideas, pitch to media for placement
  • Manage a team that handles daily press requests including photo-shoots, product loans, brand information and interviews
  • To manage the required press releases and information from vendors, both English and Chinese, for internal and external communications in line with company directives
  • Event management including personal designer appearances, store openings and collection launches both in Hong Kong and regional stores
  • Responsible for updating the annual marketing budget within the approved framework and within an authorized budget
  • Analyze and evaluate the results for all marketing activities, prepare reports as required on time including proposals, post mortems, CRM analyzing and various other requests appropriate for each program
  • Monitor the expenses of each campaign on an ongoing basis
  • Recognise and maximise business opportunities and be responsive to market conditions in order to be competitive

Job Requirements

  • Degree qualifications
  • 6-8+ years of Marketing Communications or PR experience from fashion, luxury, or accessories brand and a genuine passion for fashion
  • Solid experience in organising and developing high-touch/high-end events and private parties
  • Past people management experience, with the ability to develop and retain staff 
  • You are outgoing, dynamic, and have strong communication and interpersonal skills
  • Fluency in English & Chinese (preferred)

About the recruitment agency

Alexander Cane

Alexander Cane is an international recruitment consultancy specialising in sales & marketing and retail recruitment. Our focus is on Recruitment and Talent Acquisition covering the ...

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