Our client is a Multinational company specialized in small appliance. They are looking for a Regional Digital Marketing Manager for their Regional office. Hong Kong is the regional office, in charge of the development of operations.
Adapt digital marketing guidelines and plans, with the support of Head of marketing communication: online paid/owned/earned media guidelines and Integrated communication toolkits;
Engage markets in their implementation, monitor and consolidate the results of the key initiatives through digital dashboards and coordinate Analytics framworks practices;
Coach markets on digital marketing topics (annual digital strategies, key projects) & more specifically on: digital content, e-media strategies driving traffic/conversion, onlime media efficiency, e-promotion;
Share learning from best digital practices & experiences globally and across Asia;
Ensure deployment and implementation of central tools among markets;
Help central team to take into account regional specificities when building international guidelines;
Contribute to identify local best practices and benchmarks to help grow Group experience curve;
Contribute to drive operational relationships with agencies.
University graduate in Business Administration or related disciplines;
Minimum of 5 years experiences including with international consumer goods brands (agency or advertiser);
Broad digital marketing knowledge and experience;
Proven experience on holistic digital marketing project management;
Strong team management with international experience;
Strong analytical skills (eCommerce performance requires good handle of a vast amount of data – retail / commercial terms, supply chain, media effectiveness);
General eCom / digital understanding preferably with an Asian/Regional experience (ideally comes from a Digital company; eCom company experience is a plus but not a must-have; what is critical is prior engagement with prominent eCom / Digital actors);
Fluent English and Cantonese (Mandarin or French will be a plus).
Created in 1986, the French Chamber of Commerce in Hong Kong is the largest European Chamber in Hong Kong in terms of member companies, and one of the largest French Chambers in the Asia Pacific ...