This offer job is expired.

Regional Digital Marketing Director

Pasha Recruitment - Expires on Feb 18, 2016
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Hong Kong
  • Not specified
  • Permanent - Full Time
  • 10+ years
  • Expat and local
Marketing / Communication
Job Category
Fashion / Lifestyle

Job Description

The Firm

Our client is a premium lifestyle branding group that they have penetrated into over 13 markets in Asia. They are looking for an experienced Regional Digital Marketing Director to lead the Digital Marketing direction with APAC.

The Opportunity

Reporting to General Manager and leading a team of digital marketing guru, you will be leading and building regional digital strategy and e-commerce roadmap as well as providing fieldwork on the digital support for CRM team within APAC regional.

You will be driving the digital project direction on online advertisement on branding and product launches, social media channels and content management guideline. Working alongside with headquarters, regional team and local affiliates, you will drive the digital operation implementation and measure the KPI and monitor on the project status and investment. You also work with external agency on the SEO, SEM, and competitor analysis by comparing the digital coverage and interpretation of brand in different online channels.

You will advise on the digital method to enhance the recruitment and retention of loyalty program, such as eDM and SMS model for markets to follow. Plus, gradually investigating on the e-commerce opportunity with external parties as well as the support to partner with e-portal to enhance the business opportunity is essential. The guideline for logistic and customer service on online portal would also be shared between markets.

Job Requirements

The successful candidate should have the following requirements: 
  • Degree holder in Marketing, Communication, Media or other related discipline with at least 10 years’ experience in Digital Marketing, preferably with both agency and in-house background within retail and FMCG
  • knowledgeable about the CRM acquisition and conversion as well as the development of E-commerce platform
  • Good command of both spoken and written English and Cantonese; Mandarin is a plus
  • Innovative, multi-tasking, good leadership skills and strive for excellence with exceptional presentation skills

Interested parties please send your resume and application letter together with your latest and expected salary.

About the recruitment agency

Pasha Recruitment

PASHA Recruitment is one of the leading recruitment firms specialized in various sectors including Banking and Finance, Legal and Compliance, Luxury and Retail, and Skin and Cosmetic industry. With ...

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