This offer job is expired.

Regional Category Marketing Director - North Asia

Randstad Hong Kong - Expires on Feb 16, 2018
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Hong Kong
  • Not specified
  • Permanent - Full Time
  • 10+ years
  • Expat and local
Function
Marketing / Communication
Job Category
Consumer Products / FMCG
Salary
Not specified

Job Description

  • Based in Hong Kong
  • Food category
  • $1.15 million HDK base, plus bonus and benefits
The main objectibves are to manage marketing activities of a number of brands for the Hong Kong / Macau, Taiwan, Korea and Japan markets to meet sales, profit and market share targets within agreed budgets. Maximise the value of the brands though communicating and implementing brand strategies and developing guidelines covering product, packaging, commuication and pricing. Develop and manage the implementation of all brand activies based on brand strategy.

Responsibilities:
  • Brand and product strategy - lead a 5 year strategic plan for 4 brands, involving 6Ps and consumer target setting
  • Marketing Projects - develop and implement the operational marketing campaign. Lead the development of all communication materials, TV commercials, digital and outdoor activations.
  • Sales planning (in conjunction with TM and Sales team) - complete sales plans for the different products, detailing the monthly promotional activities
  • Maintain updated knolwledge of products competitive position, market trends and drivers as well as consumer behaviour for the assigned product.
  • Budget setting and management
  • Team management - performance arppraisals. Plan, coordinate and control the performance of subordinates

Job Requirements

  • Over 12 years experience of brand marketing, within a regional capacity
  • Marketing planning and execution
  • Bachelors degree
  • Ability to influence internally and externally
  • Entrepreneurial mindset - ability to get the job done within agreed boundaries
  • Motivational leader with strong coaching skills
  • Chinese language

About the recruitment agency

Randstad Hong Kong

Randstad is the second largest HR services provider in the world and a Global Fortune 500 company. Already holding market leading positions in Europe, the United States, India and Australia, we are ...

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