This lifestyle Brand is looking for a PR Manager with extensive fashion experience to join their Hong Kong team.
Directly reporting to the Regional Marketing Director, you will be responsible for all-round marketing and media activities including event planning, advertising, and media liaison.
- Lead and propose effective PR & media programs for Hong Kong
- Define and formulate brand strategies including brand positioning, awareness, development and benchmarking with similar industry
- Monitor promotion activities to ensure its effectiveness
- Maintain effective communication both internal and external parties
- Marketing initiatives including planning, execution, measurement and negotiation of business terms with advertising related service providers
- Monitor marketing expenditure & analysis to ensure the spending is within budget