This offer job is expired.

PR Content & Digital Marketing Manager

Central Group - Expires on Mar 07, 2015
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Thailand
  • Not specified
  • Permanent - Full Time
  • 3+ years
  • Expat and local
Marketing / Communication
Job Category
Retail / Wholesale

Job Description

  • Overseeing, plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Developing and managing digital marketing campaigns. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website
  • Evaluating customer research, market conditions and competitor data.
  • Works closely with departments across the company

Job Requirements

  • Bachelor Degree or Master Degree in Marketing, Social Media, Public Relation, or Communication and/or strong relevant experience
  • 3 years experience in digital marketing, online marketing, social media and e-commerce with solid understanding of the technology
  • Have keen understanding of digital analytics and an extremely strong understanding of digital trends
  • Have keen understanding of tools and platforms, and have the ability to manage and support a variety of digital marketing solutions
  • A high level of initiative, interpersonal skill and accountability to budget is required.

About the recruiter

Central Group

CENTRAL Group is a leader in retail and service business in Thailand. To spearhead the conglomerate at global level, focusing on sustainable growth with strategy of excellence in “Branding”, ...

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