This offer job is expired.

National Trade Marketing Director

First Alliances - Expires on May 02, 2015
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Ho Chi Minh City
  • Permanent - Full Time
  • Not specified
  • Expat and local
Marketing / Communication
Job Category
Food & Beverage
USD 3,000 - USD 4,000

Job Description

1. Trade Marketing Strategy & Trade Marketing Plan
  • Support VP-Trade Development to define the Trade Marketing strategy (channel & category) by analyzing sales performance and Trade Marketing activities with data & insights.
  • Develop the detail trade activity plan with push initiatives to maximize the product availability, visibility, and sales volume; Customer Club, visicooler installation, trade promotions, merchandising, display programs.
2. Effective execution of the trade activity plan
  • Lead Trade Marketing/Field Marketing team to deliver effective execution of the Trade Marketing activities as planned.
  • Monitor and update the progress of the Trade Marketing activities with the senior management in sales department for timely corrective actions.
  • Leverage various data (Retail Audit, DMS, etc.) to identify issues for coming up with recommendation.
3. Support for Organized Trade (OT) team
  • Work with OT team to support them to manage and enhance the trade activities in Modern Trade (MT)/ Key Account (KA) channel.
  • Support OT team in winning big MT/KA customers.
4. A&M-Push budget management
  • Develop the A&M Push budget and manage it to maximize the effectiveness of the investment as planned.
5. Trade Marketing tools management/ innovation
  • Manage supply chain of POSM/TOT for flawless & timely execution of the trade activities.
  • Work with Marketing Equipment (MEM) team to support them to manage supply chain of Marketing Equipments.
  • Bring in innovation to TOT/POSM that ensures suitability as well as great value to customers and Company's brand equity.
6. Others
  • Develop and sustain learning sharing platform with the branches & marketing department.
  • Provide coaching to develop the functional competency of Trade Marketing/ Field Marketing team for effective development of Company business.

Job Requirements

  • University graduate
  • Management experience of Trade Marketing organization of FMCG company with similar scales as Company
  • Data analysis skill (Retail Audit Data)
  • Experience in Marketing or experience in working with Marketing
  • Leadership, communication, proactive working style, strategic planning, logical thinking
  • Fluent in English
  • Fluent in computer skills: Excel, Power point

About the recruitment agency

First Alliances

First Alliances is Vietnamís most established and largest specialist professional recruitment consultancy and HR outsourced solution provider. Operating across all major industry sectors and at all ...

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