1. Trade Marketing Strategy & Trade Marketing Plan
- Support VP-Trade Development to define the Trade Marketing strategy (channel & category) by analyzing sales performance and Trade Marketing activities with data & insights.
- Develop the detail trade activity plan with push initiatives to maximize the product availability, visibility, and sales volume; Customer Club, visicooler installation, trade promotions, merchandising, display programs.
2. Effective execution of the trade activity plan
- Lead Trade Marketing/Field Marketing team to deliver effective execution of the Trade Marketing activities as planned.
- Monitor and update the progress of the Trade Marketing activities with the senior management in sales department for timely corrective actions.
- Leverage various data (Retail Audit, DMS, etc.) to identify issues for coming up with recommendation.
3. Support for Organized Trade (OT) team
- Work with OT team to support them to manage and enhance the trade activities in Modern Trade (MT)/ Key Account (KA) channel.
- Support OT team in winning big MT/KA customers.
4. A&M-Push budget management
- Develop the A&M Push budget and manage it to maximize the effectiveness of the investment as planned.
5. Trade Marketing tools management/ innovation
- Manage supply chain of POSM/TOT for flawless & timely execution of the trade activities.
- Work with Marketing Equipment (MEM) team to support them to manage supply chain of Marketing Equipments.
- Bring in innovation to TOT/POSM that ensures suitability as well as great value to customers and Company's brand equity.
- Develop and sustain learning sharing platform with the branches & marketing department.
- Provide coaching to develop the functional competency of Trade Marketing/ Field Marketing team for effective development of Company business.