Proactively lead the portfolio of clients assigned and demonstrate the ability to work on his/her initiative
Demonstrate an active interest and knowledge in the client’s business (market background, brand positioning and values, communication challenges, competitive environment, tracking, sales reports. etc.)
Add strategic value and contribute on the client’s communications needs along with the local client/creative/ research teams
Lead a team of planners by supervising and mentoring them to raise the quality of deliverable to the client
Assist the Planning Director in carrying out appraisals of the staff reporting to him/her
Undertake additional projects beyond client responsibilities as requested, e.g. help on new business, regional co-ordination, and other specialist division projects
A thorough use of the process involving all relevant divisions, i.e. bringing specialists’ expert knowledge into the planning process early and ensuring thorough liaison with the Investment teams to maximize return on the clients investment
Proactive management of the clients expectations
In some cases, the Planning Group Head may be the principal contact with the client, which brings with it responsibility for client servicing across all aspects of the business
Any other duties as reasonably requested by your Business Director, Managing Director Partner or other senior manager.
Have at least 08 years working experience in media agencies
Excellent grasp of communications strategy with a full understanding of how advertising/marketing works and key advertising/marketing principles
A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant
An understanding of your client’s business, their products, services, customer profile, marketing and business objectives, competitors and sales
A full understanding of working and ability to implement that in channel plans (in some cases, there will be client’s own process)
Possess good verbal and written communication skills, strong selling skills, strong on numeracy, literacy and accuracy, presentation skills
A comprehensive knowledge of the specialist divisions and the ability to sell to client’s requirements to open up new revenue streams
To manage effective meetings i.e. chairing, agendas, minutes and action points etc.
An innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques, etc.
Expert in using all research data, including client research and all other relevant software: TNS Infosys; Galileo; Other proprietary tools
Manage your workload, timings, and deadlines to ensure that the quality of the work is delivered without compromising expected standards
Understand the strengths and weaknesses of the major media (press, TV, radio, cinema, outdoor, digital), the fundamentals of how they are traded and approximate costs and audience delivery and the strengths and weaknesses of each
the recruitment agency
RGF Executive Search is a global brand of Recruit Group, the world’s fourth largest recruiting and information services company. With offices in 26 cities across Asia, we aim at helping global ...