Responsible for creating, implementing and measuring the success of a comprehensive marketing program that supports corporate objectives, lead generation strategies and message focus but relevant and unique for the local market situation.
Facilitate internal and external communications; and, all organization marketing and public relations activities and materials
Ensure articulation of organizationís desired image and position, with a consistent communication of image and position throughout the organization, and to all constituencies, both internal and external
Drive execution of integrated marketing programs at the local level - comprising direct mail, email, advertising webinars, seminars and tradeshows Ė that deliver on pre-defined awareness / consideration goals and sales pipeline objectives
Work with PR agency to drive increased media and analyst coverage; leverage wins internally and externally
Act as local brand champion; embrace the philosophy and deploy the vision in sales Offices
Support Channel Marketing activities with Channel partners
Align and work closely with sales to get buy in, support and feedback on program effectiveness
Document programs and conduct post analysis and evaluation on all programs and report to local sales and management team
Bachelor of Science degree or equivalent in marketing
8+ years marketing experience in hi tech with a consistent track record of delivering on results
Understanding of local IT market. Be able to quickly translate sales and customer requirements into marketing communication strategies and deliver timely marketing programs
Ability to thrive in a demanding environment, requiring high degree of deadline-driven productivity, commitment, adaptability, communication, initiative and follow-through
Strong relationship with local media
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