Develop marketing plans, campaigns and activities to reach targeted market segments.
Identify, formulate, execute new marketing plans and evaluate strategic directions to ensure the portfolio remains competitive and continues to attract customers.
Maintain an annual marketing roadmap to execute programs and campaigns to meet key performance targets.
Liaise with advertising agencies.
To initiate, plan and implement promotional and PR activities
Participate and represent the University in marketing activities for roadshows/school visits/exhibitions/workshops for the purpose of promoting the existing programmes/courses offered by the University.
To plan and execute events/launches when required.
Manage customer database including monitoring response, feedback as well as conducting market research
Bachelor's Degree, in Marketing /Business Studies/Management or equivalent
Five or more years of experience in marketing
Excellent written and verbal communications
Ability to effectively work under tight deadlines and manage projects independently
Good interpersonal and presentation skills
Creative, task and result oriented and a team player
Putra Business School – formerly the Graduate School of Management, is located in Universiti Putra Malaysia, Serdang. PUTRA became the first business programme in Malaysia to receive accreditation by ...