This offer job is expired.

Marketing Manager

Shorelight Education - Expires on Oct 09, 2015
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Not specified
  • Permanent - Full Time
  • 5+ years
  • Expat and local
Marketing / Communication
Job Category
Education / Training

Job Description

  • Collaborate with Shorelight’s marketing and student recruitment teams in the development of localized marketing plans, materials, and tools to drive enrollment to all brands
  • Establish individualized strategies for each program to reach recruitment goals
  • Localize the collateral that reflect each university’s brand, including writing copy, producing print banners, and creating localized training documents to educate parents, students, and agents about programs
  • Ensure that all marketing materials are properly customized and localized, including translation, attention to cultural sensitivities, and placement in SE Asian social media outlets
  • Implement and maintain multilingual search engine optimization and discrete campaigns using Google, Yahoo, and local search engines
  • Maintain the local Vietnamese-language website and agent portal
  • Lead and manage the printing and distribution of localized materials
  • Develop a strong online presence through social media strategy and the design and creation of a custom admissions application
  • Provide ongoing training, support, and detailed program knowledge to the SE Asia recruitment team
  • Utilize third-party vendors for technical expertise and manage those relationships
  • Cultivate direct relationships and execute school-specific guidance-counselor training
  • Serve as the key account manager to local schools and universities

Job Requirements

  • 5+ years’ tactical marketing experience, preferably within international education or higher education
  • Experience developing and implementing a high-level marketing plan
  • Demonstrated excellence in project management and leading process
  • Ability to think independently, thoroughly, and critically in fast-paced contexts
  • Ability to collaborate with stakeholders from local, national, and international constituencies
  • Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
  • Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance
  • Proficiency with Adobe Creative Suite (In-Design, Photoshop, Illustrator, and Acrobat)
  • Strong knowledge of social media platforms, including LinkedIn, Facebook, Twitter, and YouTube, as well as local media platforms
  • Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
  • Eligibility to work in and travel freely to and from the United States
  • Ability to travel as needed to work with key agents or feeder schools in developing messaging and the look and feel of marketing materials
  • Experience living, working, or studying overseas preferred
  • Strong working knowledge of following languages: Vietnamese, English, Mandarin Chinese, and Cantonese

About the recruiter

Shorelight Education

Shorelight Education is a U.S.-based education company that funds and manages partnerships with universities to drive institutional growth, create new revenue streams, and expand options for ...

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