Satisfy customers under the assigned brand with unique, insights-based propositions (both globally & locally developed) to create demand and deliver more volume at higher value.
Act as the Primary Brand Ambassador in representing both the brand and the corporate image in all official functions.
Develop & implement clear long-term strategy and vision aligned to global platform and accountable for delivering the profitable target and brand health development (awareness, preference, trial, market share/ usage, loyalty) for Lubricant Products in Thailand.
Deliver both short-term and long-term sustainable profit growth for the assigned brand.
Develop product positioning through the 4Ps of marketing to leverage the products in the market and level up the growth targets.
Own the brand portfolio and associated portfolio health metrics, including product lifecycle, stock allocation, and inventory working capital.
Responsible for the Pricing Strategy, local pricing maps, and price premium achieved through value creation and extraction.
Ensure targets delivery through planning of Sales, Promotion, and Advertising (SP&A), traditional elements of branding & MarComm until execution as well as evaluate its ROI.
Enable the sales teams to implement proposition into the customers/ markets. Manage agencies and vendors to effectively develop outsourced elements of the marketing mix (marketing briefs, contract negotiations, project management) adherence to brand guidelines and timely delivery.
Min. Bachelorís degree in Engineering, Science, Business Administration, Marketing, or related field. MBA most preferred.
5-10 years in technical-led and customer-focused environment, especially managing industrial/ commercial products in B2B channels.
Proven achievements of mid/ long-term brand equity development.
Extensive experience in delivering impact and efficiency across marketing mix elements is required.
Experience capturing value through pricing strategy & mgmt.
Competency in mining consumer/ customer insights and using advanced analytics and researches.
Ability to integrate collaborative development and implementation with global brands & local sales/ operations.
Possess good interpersonal skills, commercial mindset, result oriented approach, and ability to meet high demand/ expectations.
Highly self-motivated and able to effectively manage self/ time amongst many competing priorities.
Excellent command in English and computer literate.
the recruitment agency
Pacific 2000 started operations in Thailand in 1998 with the aim of assisting international and regional companies and institutions in South East Asia in the search and selection of well qualified ...