This offer job is expired.

Marketing Manager

Informa Exhibitions - Expires on May 20, 2015
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Singapore
  • Not specified
  • Permanent - Full Time
  • 3+ years
  • Expat and local
Marketing / Communication
Job Category
Marketing / Advertising / PR

Job Description

  • Implement an integrated marketing strategy for Intermodal Asia and Vitafoods Asia including exhibitor and visitor campaigns
  • Manage costs and work within pre-agreed marketing budgets, tracking spend at all times
  • Work to pre-agreed timelines for exhibitor and visitor promotional timelines
  • Execute all marketing media to promote the exhibition to visitors in accordance with the marketing strategy
  • Identify appropriate media partners, associations and industry bodies, and negotiate barter deals to maximize event exposure
  • Ensure the show website is fully up to date at all times
  • Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
  • Set up partnerships with relevant industry partners for access to their databases
  • Work with show sponsors, exhibitors etc. to create opportunities to promote the event
  • Manage any suppliers (e.g. visitor registration companies, telemarketing, print, mailing houses, SMS distributors etc.) to ensure quality, timely work
  • Coordinate the design and print production of all marketing collateral including visitor tickets, sponsor and VIP invites, print advertisements, web banners/emails etc.
  • Use new media tools such as social platforms to create new marketing channels
  • Copy write and proof all marketing materials as required, in conjunction with Exhibition Director/ Marketing Director/ Marketing Manager
  • Be responsible for the translation  of copy with the translation agency
  • Provide KPI reports for update meetings with Exhibition Director/Manager
  • Manage and co-ordinate all external suppliers including Print, Mailing House, Design and Research, Web etc.
  • Provide any other reporting information as required by show team
  • Be the show ambassador in the region and attend meetings, conferences, competitive events as required
  • Work closely with the Singapore-based Vitafoods sales team and the rest of the Intermodal and Vitafoods team in the UK
  • Perform any other duties as commensurate with the grade and level of responsibility

Job Requirements

  • International events marketing experience, minimum 3 years.
  • Thorough understanding of direct marketing initiatives including mail and email marketing
  • Fluent English and Chinese language skills (to liaise with associates)
  • Database development and growth including segmentation / advanced targeting
  • Online marketing experience to include search engine optimisation and banner placement
  • Significant exposure to design and print suppliers / agencies
  • High level of copywriting and collateral production knowledge
  • Deadline and target driven
  • Experience of working in a pressurised environment
  • Excellent verbal and written communication skills
  • Proficient in the use of MS Office
  • Ability and flexibility to travel

About the recruiter

Informa Exhibitions

Informa Exhibitions is part of the Informa Plc, the world's leading international provider of specialist information and services for the academic and scientific, professional and commercial ...

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