This offer job is expired.

Marketing Manager

BiiG Holiday & Vacation Sole Co., Ltd - Expires on May 07, 2018
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Reference
  • Laos
  • Vientiane
  • Permanent - Full Time
  • 3+ years
  • Open to expat
  • Marketing Manager
Function
Marketing / Communication
Job Category
Airlines / Tourism / Travel Services
Salary
Competitive

Job Description

OVERVIEW OF ROLE

The Marketing Manager is responsible for developing marketing plans and implementing marketing strategies for the company. He/she will be in charge of conducting market analysis, segmentation, and positioning, and will be developing communication strategies, and implementing various marketing programs across the company.

KEY RESPONSIBILITIES

Study competition, conduct benchmark analysis, an identify market trends. A good knowledge in market segmentation, targeting, and positioning is required
Develop marketing plans, including market analysis, marketing strategies, planning, and budgeting for the company and each of the different divisions
Develop advertising strategy, and media planning for the company and the various divisions
Develop various advertising material, and collateral material
Insure corporate identity is properly maintained across the company and various divisions, and make sure all guidelines are well implemented 
Responsible for company PR, events, exhibitions and sponsorships
Responsible for all marketing programs at the corporate level: loyalty programs, incentives programs, acquisition programs and others
Develop, update and manage corporate website, and conduct online marketing activities to generate traffic
Develop joint marketing programs and activities with partners and suppliers
Conduct customer and market research, and analyze output to generate findings
Monitor and review all marketing activities, and assess all the results achieved

Job Requirements

Minimum 3-year experience as at the same position
Marketing work experience, preferably from the Travel / Banking industry
Must speak fluent English and French
Business-related bachelor's degree

About the recruiter

BiiG Holiday & Vacation Sole Co., Ltd

A fast developing travel company in Vientiane building a strong team to fulfill the future development plan ...

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