This offer job is expired.

Marketing Manager

BiiG Holiday & Vacation Sole Co., Ltd - Expires on May 07, 2018
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Reference
  • Laos
  • Vientiane
  • Permanent - Full Time
  • 3+ years
  • Open to expat
  • Marketing Manager
Function
Marketing / Communication
Job Category
Airlines / Tourism / Travel Services
Salary
Competitive

Job Description

OVERVIEW OF ROLE

The Marketing Manager is responsible for developing marketing plans and implementing marketing strategies for the company. He/she will be in charge of conducting market analysis, segmentation, and positioning, and will be developing communication strategies, and implementing various marketing programs across the company.

KEY RESPONSIBILITIES

• Study competition, conduct benchmark analysis, an identify market trends. A good knowledge in market segmentation, targeting, and positioning is required
• Develop marketing plans, including market analysis, marketing strategies, planning, and budgeting for the company and each of the different divisions
• Develop advertising strategy, and media planning for the company and the various divisions
• Develop various advertising material, and collateral material
• Insure corporate identity is properly maintained across the company and various divisions, and make sure all guidelines are well implemented 
• Responsible for company PR, events, exhibitions and sponsorships
• Responsible for all marketing programs at the corporate level: loyalty programs, incentives programs, acquisition programs and others
• Develop, update and manage corporate website, and conduct online marketing activities to generate traffic
• Develop joint marketing programs and activities with partners and suppliers
• Conduct customer and market research, and analyze output to generate findings
• Monitor and review all marketing activities, and assess all the results achieved

Job Requirements

• Minimum 3-year experience as at the same position
• Marketing work experience, preferably from the Travel / Banking industry
• Must speak fluent English and French
• Business-related bachelor's degree

About the recruiter

BiiG Holiday & Vacation Sole Co., Ltd

A fast developing travel company in Vientiane building a strong team to fulfill the future development plan ...

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