Oversees the execution of the marketing communication programs
Directing the strategy, design and execution of marketing efforts
Ensure successful execution of all Media and Analyst Relations programs
Ensure strict adherence to all media relations and corporate communications policies and protocols
Monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for the product or service.
Work closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure the company brand values and image are followed.
Making sure the organization’s advertising and marketing activities send out the right image.
Oversee the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.
Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
Monitoring product distribution and consumer reactions through focus groups and market research.
Coordinating the launch programmed to external customers as well as employees.
Directs and leads marketing and corporate communication programs which include strategy development, program implementation and evaluation, and budgetary control in the areas of advertising, promotion, public relation, exhibitions and media communication.
Manage Social Media marketing campaigns and day-to-day activities including:
Curate relevant content to reach the audience.
Write editorial content
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open stream for cross-promotions.
Develop and expand community and/or blogger outreach efforts.