This offer job is expired.

Marketing Manager

Haymarket Media - Expires on Feb 18, 2015
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Hong Kong
  • Not specified
  • Permanent - Full Time
  • 5+ years
  • Expat and local
Function
Marketing / Communication
Job Category
Media / Publishing / Printing
Salary
Attractive

Job Description

  • Set, manage & implement the marketing for all Brand Media events, including managing budgets & reporting.
  • Be the driver behind the brand identity, feel and look, of the HBM Conference events. Challenge the concept of what we currently do and develop a more strategic approach to design output.
  • Ensure high standards of creativity and accuracy are developed and maintained across all event marketing collaterals, templates and online/digital visuals. Work with the Senior Marketing Manager and Head of Audience to drive our research and development of future channels.
  • Develop our Social Media Strategy, including a plan for each product, understanding each brands personality, target market behavior and content value.
  • Become a key player with the development of our online and digital marketing channels, focusing on our website programming and best practice. Work with team to develop a greater understanding of what we can and canít do with our current online platforms and challenging what we are doing versus what we should be doing.
  • Be passionate about our brands in the market.

Job Requirements

  • 5+ years track record in event marketing (preferably B2B)
  • Experienced in campaign marketing management of a portfolio of events across multiple channels (especially email & social media)
  • Including the ability to make intelligent and refined data selections
  • Creative flair in writing engaging, accurate and detailed marketing copy with an interest and passion to improve and develop this further
  • Ability to think creatively, challenge the Ďnormí and share ideas/recommendations on what could be improved/introduced for each different product; a zeal for testing and learning
  • Ability to put new ideas and concepts into a testing environment, setting measurable metrics and a reporting process - engaging brand leaders and the research and analytics team in this process. Clear ability to analyse results, report and make recommendations on what happens next.
  • Confident in communicating across the business to many internal and external stakeholders with the facts and findings from design and channel tests.
  • Understanding of Social Media channels and how these can be effectively used and tracked in a B2B subscription and events based business
  • Strategic thinker with the ability to not just look day-on-day or week-on-week, but look at the bigger picture and how the tasks we undertake now will ultimately benefit the business over 1, 2, 3+ years.
  • Ability to set priorities and manage multiple projects simultaneously in a time-pressured environment, to strict deadlines.
  • Organised with great time management
  • Willingness to learn and develop commercial skills
  • Excellent written English language and oral communication skills a must
  • Basic level of excel analysis and reporting
  • Proactive approach to problem solving and taking the initiative, developing new marketing ideas.
  • Self-starter who is a strong team player
  • Ability to build relationships at all levels across all parts of our business
  • Ambitious Ė looking to grow within the company and take on extra responsibility to develop career further.
  • A can-do attitude!

About the recruiter

Haymarket Media

Haymarket Media Ltd. is a wholly owned subsidiary of Haymarket Media Group Ltd., the UKís largest privately owned publishing company. In Asia we are the publisher of industry-leading regional titles ...

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