Set, manage & implement the marketing for all Brand Media events, including managing budgets & reporting.
Be the driver behind the brand identity, feel and look, of the HBM Conference events. Challenge the concept of what we currently do and develop a more strategic approach to design output.
Ensure high standards of creativity and accuracy are developed and maintained across all event marketing collaterals, templates and online/digital visuals. Work with the Senior Marketing Manager and Head of Audience to drive our research and development of future channels.
Develop our Social Media Strategy, including a plan for each product, understanding each brands personality, target market behavior and content value.
Become a key player with the development of our online and digital marketing channels, focusing on our website programming and best practice. Work with team to develop a greater understanding of what we can and canít do with our current online platforms and challenging what we are doing versus what we should be doing.
Be passionate about our brands in the market.
5+ years track record in event marketing (preferably B2B)
Experienced in campaign marketing management of a portfolio of events across multiple channels (especially email & social media)
Including the ability to make intelligent and refined data selections
Creative flair in writing engaging, accurate and detailed marketing copy with an interest and passion to improve and develop this further
Ability to think creatively, challenge the Ďnormí and share ideas/recommendations on what could be improved/introduced for each different product; a zeal for testing and learning
Ability to put new ideas and concepts into a testing environment, setting measurable metrics and a reporting process - engaging brand leaders and the research and analytics team in this process. Clear ability to analyse results, report and make recommendations on what happens next.
Confident in communicating across the business to many internal and external stakeholders with the facts and findings from design and channel tests.
Understanding of Social Media channels and how these can be effectively used and tracked in a B2B subscription and events based business
Strategic thinker with the ability to not just look day-on-day or week-on-week, but look at the bigger picture and how the tasks we undertake now will ultimately benefit the business over 1, 2, 3+ years.
Ability to set priorities and manage multiple projects simultaneously in a time-pressured environment, to strict deadlines.
Organised with great time management
Willingness to learn and develop commercial skills
Excellent written English language and oral communication skills a must
Basic level of excel analysis and reporting
Proactive approach to problem solving and taking the initiative, developing new marketing ideas.
Self-starter who is a strong team player
Ability to build relationships at all levels across all parts of our business
Ambitious Ė looking to grow within the company and take on extra responsibility to develop career further.
A can-do attitude!
Haymarket Media Ltd. is a wholly owned subsidiary of Haymarket Media Group Ltd., the UKís largest privately owned publishing company. In Asia we are the publisher of industry-leading regional titles ...