The marketing Director holds ultimate responsibility for the organizations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.
1. Marketing plan
Design, implement, and facilitate annual marketing plan for the firm.
Support and facilitate development and implementation of section business/marketing plans.
Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors.
2. Marketing budget
Plan and administer the firm’s Marketing Operations budget.
Support development of regional marketing budgets.
3. Manage marketing suppliers
Negotiates with media agents to secure agreements for translation of materials into other media.
Edits materials according to specific market or customer requirements.
Develop promotional materials including marketing collateral and print copies.
4. Oversee business development activities
Efforts through Business Development Coordinator
Assisting attorneys in strategic planning for client presentations, beauty contests, etc.
Offer coaching for prospective client meetings, presentations, etc.
Work with regional offices on designing and implementing prospecting and client contact systems.
5. Oversee corporate communications activities
External communications and systems
Internal communications and systems
Public relations efforts
External vendors and consultants
6. Manage marketing dept
Supervise Marketing Assistant, Client Services Administrator, Communications Manager, Practice Development Manager and Regional Marketing Manager(s).
Make staffing and hiring decisions within marketing department.
Build and develop a marketing team which is competent, commercially astute, dedicated and efficient.
Manage day to day activity with PR, press and marketing communications agencies.
7. Develop and administer marketing database
Includes client and prospect information, mailing list applications, access to financial reports, etc.
8. Develop business unit
Develop and deliver insightful presentations and strategies to the business unit and executive committee where appropriate.
Ensure the integration of the business unit marketing function within that of the greater group, and ensure that the business unit optimizes its use of shared and support services.
Assist the business unit to meet its objectives, live the values and culture and to practice company policies.
Bachelors or Masters degree in Marketing
Professional chartered marketer
Proven track record of success in senior marketing roles.
Confident, driven and dynamic leader.
Entrepreneurial mindset with the ability to spot original branding opportunities.
the recruitment agency
Greyfinders is a business member of Left Brain Asia (now C-Group), a private investment partnership company who also owns Left Brain Connectors – the leading brand idea firm in Vietnam. We focus on ...