This offer job is expired.

Marketing Director

Greyfinders - Expires on Sep 22, 2014
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Ho Chi Minh City
  • Permanent - Full Time
  • 3+ years
  • Expat and local
Function
Marketing / Communication
Job Category
E-Commerce / Online Media
Salary
Competitive

Job Description

1. To gather strategic business and user insights:
  • Document review
  • Content audits and inventories
  • Content review and analysis
  • Competitive analysis

2. To support long-term vision for content:
  • Content vision and recommendations
  • Content concepts, examples, and samples
  • Content governance and process design
  • Content typing and requirements
  • Quality checklists
  • Writing style guides

3. To keep the project on track and budget:
  • Project plan
  • Content brief
  • Content matrix
  • Content strategy roadmap

4. To educate and inform:
  • Workshop development and delivery
  • Content training programs
  • Editing and mentoring

5. To ensure that technology and content work together:
  • Content management system assessment
  • Content migration planning and management
  • Content matrix
  • Business analysis
  • Content workflows
  • Content modeling

6. For content marketing:
  • Branding through content
  • Search engine optimization
  • Social media strategy
  • Content mix
  • Editorial and content maintenance calendar
  • Targeted messaging
  • Web analytics setup and reporting

Job Requirements

  • University Degree, Marketing or Business Administration
  • At least 3 years in the role of Marketing Manager / Senior Brand Manager in FMCG industry or social media / Internet
  • Good leadership skill
  • Good understanding of games is an advantage
  • Good communication skill in both English and Vietnamese

About the recruitment agency

Greyfinders

Greyfinders is a business member of Left Brain Asia (now C-Group), a private investment partnership company who also owns Left Brain Connectors the leading brand idea firm in Vietnam. We focus on ...

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