Our client, a Healthy Lifestyle Group, is seeking a Marketing Director to join their team in Hong Kong. Responsibilities:
- Lead the marketing team to implement marketing strategies across APAC.
- Design and direct the full spectrum of activities in the Marketing Department, including the formulation and implementation of business plans to expand the regional and local market share.
- Formulate digital and social media marketing strategies in accordance with regional guidelines to build brand image and local awareness through integrated campaigns.
- Formulate and monitor the implementation of public relations, advertising and promotion strategies.
- Analyze sales records to investigate market tends and other relevant markets development.
- Maintain awareness of customer needs, business development and competitive activities to ensure that marketing plan reflect local market reality and take advantage of all opportunities.
- Creating literature, interaction with media, PR and research agencies.
- Plan and maintain PR & marketing budgets to meet the Groupís financial objective.
- Organize and coordinate PR, advertising and promotional activities to achieve the companyís volume and revenue targets.