To develop, manage and execute the integrated communication plan based on Global Marketing guidelines incl.
Figure of Merit (FOM) and country/cluster objectives - ensuring that Global Marketing principles and processes are followed in the country/cluster.
To work closely with local BU lead, local product marketing, local field marketing team to build up and deploy Integrated Marketing Plan ( one and three year plan).
In teamwork with Regional Strategic Marketing; Cluster Field Marketing Director; Local BU head to allocate and control marcom budgets by customer segments.
Develop and implement an integrated local tactical marcom plan based on strategic guidance and local market needs in order to boost sales.
To integrate, implement, and help to improve Global Marketing processes locally (such as Strategy, Operations, Web Programs, Brand Migration, Communications, Media relations, Press/Industry Analyst relations, Direct customer acquisition and retention, Events, Channel marketing) while ensuring seamless alignment with local business priorities.
To work closely with country FM lead, local PR firm to build up and deploy good PR plan with increase earned media year on year; maintain and expand share of voice with 3 times higher than the nearest competitor.
To proactively share best practice with Cluster Field Marketing Director (high ROI due to addressing high potential audience with right message thru efficient distribution channels etc) in order to help others to increase their own ROI.
University Degree in Business school (or other similar Marketing Education).
At least 10 year experience in Marketing and/or Communications.
Prefer to work for MNCs or famous local communications group, including agency.
Public relations and trade marketing experiences are advantages.
Understanding of multi –culture markets with various business models .
Customer insights/Lead management/ KPIs oriented.
Interested in technical products and solutions.
Strong interpersonal and social skills resulting in the ability to guide and inspire teams.
Good written and spoken English.
Willing to work in a multifunction team and able to work with other global teams.
Open to change and must embrace the concept of continuous improvement.
the recruitment agency
Greyfinders is a business member of Left Brain Asia (now C-Group), a private investment partnership company who also owns Left Brain Connectors – the leading brand idea firm in Vietnam. We focus on ...