Set in terms of market share, premium status (as defined by consumers and pricing), and our key attributes (smart technology, stylish design, fits my life, reliability)
Ultimate objective is that LG is truly a desired brand, emotionally connected to our consumers.
Create an environment that members feel motivated as honesty, integrity and fairness
Manage and provide leadership, direction and guidance to the team, focus on their delivery of the brand through their work
formulate and execute strategic marketing plan to drive sustainable profitable growth through building brand, driving conversion through improved customer’s brand preference and loyalty
Strategize, plan and execute Yearly Marketing Plan that strengthen brand health across brand funnel by creating integrated and consistent marketing communications that produce the best synergy across each GBUs and activities
Pre-plan and pre-budget marketing activities in order to optimize marketing spend to create greater impact of marketing investment
Establish and lead the brand and product presence at major trade fairs, exhibitions, dealer’s road shows and joint promotion
Incorporate meaningful consumer insight into every touch point of our marketing activities and MOT communications.
Periodical review of vendors’ efficiency, fees and charges to build a dedicated and effective number of supporting vendors. If necessary engage new vendors who can performance better with good value.
Involve and deal relationship management, LG brand shop, strategize consumer campaign and sourcing of premium gifts, road show, exhibitions, dealer’s signage and in-store renovation, dealer joint promotion, and new shop opening support.
Bachelor’s degree or Master’s Degree in Marketing, Communications, Journalism, English or related field
Must have 10 years up experience in Marketing Communication skill
Strong leadership skills, confident, motivated and assertive individual with excellent marketing acumen; highly motivated; ability to work on own initiative, under pressure and to meet deadlines
Strong industry and market insights
Strong management skills - ability to coordinate teams in diverse locations.
Competitive and strategically aggressive personality who delivers on commitment, with proven leadership and track record, preferably in consumer electronics industry
Excellent verbal and written communication skills. Demonstrated ability to communicate results and their business implications
Excellent strategic thinker, entrepreneurial, creative and resourceful
Computer literate including MS Office products, strong Word, PowerPoint, and Excel experience, and the aptitude to learn new technologies
At LG, we deliver products and services that make lives better, easier and happier though increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – ...