Work in close collaboration with the respective managers of Portfolio, Brand and Trade Strategy and C&TM Operations Group as well as the Programme Development Group in order to ensure alignment of consumer, trade, channel and distribution plans, and ensure the development of integrated activities.
Translate portfolio, brand and trade strategy into detailed channel plans including acount prioritization, category management, and distribution in line with KPIs. Develop appropriate programmes that best deliver on the brandsí objectives.
Define spending allocations by geography and across KA customers in order to meet brand objectives, track performance (channel P&L) and budgets against agreed strategies and recommends corrective action when necessary.
Provide input for the A&SP process to ensure alignment of strategies and programmes that best deliver on the brandsí objectives.
In close liaison with Market intelligence and the Research Group, utilize the acquired data to understand what is happening in the market, what the competition is doing, what trends are emerging in the market-place, in order to develop the most effective plans within the confines of legislation.
Develop evaluation metrics before programme implementation, monitor real-time programme effectiveness and measure post event programme effectiveness. Combine activity and programme level evaluation, capture best practices and provide to market intelligence & share across C&TM functions.
Oversee the management of business partnerships with key accounts to define plans in order to achieve KPI and plan objectives.
Collect competitive / account information to develop K/A strategy and investment allocation across KA in order to meet brand strategy.
Thai Nationality only
Minimum Bachelor's Degree in Business Administration or related field.
6-8 yearsí experience in FMCG marketing and sales functions, good commercial, K/A management, trade & financial planning skills, Brand programme development, understanding of direct marketing (incl. consumer relationship marketing), Trade marketing skills and distribution planning to increase distribution efficiency. Good knowledge of legislation, external relations, marketing standards in industry.
the recruitment agency
TOPTALENTASIA is an exciting integrated human resources consulting and recruitment company in Bangkok. At TOPTALENTASIA we have a high-performance culture that recognizes and rewards achievements ...