Insights Marketing Manager - Banking

Hudson - Expires on Dec 18, 2018
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Reference
  • Hong Kong
  • Not specified
  • Permanent - Full Time
  • 5+ years
  • Expat and local
  • HK140772
Function
Marketing / Communication
Job Category
Banking / Financial Services
Salary
Not specified

Job Description

  • Dynamic working environment
  • Attractive remuneration package
  • Multinational Company

Company Description: 

My client is a large financial services business. The company is looking for a couple of Insights experts to come in and join their marketing team.

Position Description: 

As the Insights Marketing Manager, your responsibilities will include:
  • Provide appropriate application of the Marketing Customer Strategy and Insight budget.
  • Define and develop the research required to support the business by evolving and delivering propositions that meet customer's needs and generate revenue.
  • Drive the understanding of customers by reviewing their feedback, evaluating propositions and new ideas through quantitative and qualitative methods.
  • Implement tracking activity to measure the impact of changes to customer engagement and customer value.
  • Understanding the underlying causes of customer satisfaction across all processes and touch points.
  • Shape marketing activity, proposition development, segmentation, communications, by providing an understanding of the customer and thorough focused research and insight.
  • Identifying opportunities to drive improvements in the customer experience and hence increase customer satisfaction, engagement and retention.
  • Working with regional or local research agency partners on the execution of regional and local market research projects.

Job Requirements

You must hold a university degree with a minimum of 5 years of experience in commercial banking. You have extensive knowledge in customer insights, analytic and statistical understanding. You are a strong communicator and have excellent stakeholder management skills..

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About the recruitment agency

Hudson

For more than 15 years in Asia, Hudson has been a premier recruitment service destination for talented candidates and clients committed to recruiting and developing top tier professionals. Hudson is ...

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