This offer job is expired.

Head of Marketing (Thailand)

Chope - Expires on Jul 09, 2018
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Thailand
  • Bangkok
  • Permanent - Full Time
  • 5+ years
  • Expat and local
Marketing / Communication
Job Category
E-Commerce / Online Media
Not specified

Job Description

The Head of Marketing (Thailand) reports to the VP of Regional Marketing and will assist in the conceptualisation, development, and execution of both strategic and tactical marketing initiatives. They will be required to strengthen Chope’s brand identity, grow its network of both diners and restaurants, and assist existing clients in improving their visibility and reservation numbers on Chope. Finally, they will also be expected to work hand in hand with all other departments to ensure the success of the company.

  • Lead the conceptualisation of campaigns for Chope’s various advertising channels, both online and offline
  • Ensure the cultivation of relationships with potential marketing partners, as well as the exploration of new partnerships, marketing avenues, and target markets
  • Manage Chope’s EDM channel, including the development of content, scheduling, and performance analysis
  • Oversee the management of Chope’s social media channels, including the development of content and analysis of reach and conversion
  • Oversee the execution of advertising campaigns, providing analysis after the conclusion of each campaign
  • Track and oversee the company’s marketing budget
  • Work closely with the VP of Regional Marketing in the development of long-term marketing strategy to grow reservation numbers and improve and grow the spread of Chope marketing initiatives available to new and existing restaurant clients
  • Manage a team of marketing executives, being able to recruit, develop, and retain their team while helping them to meet their relevant KPIs

Job Requirements

Skills, Experience & Traits
  • Bachelor's degree in Marketing/Business or any related field.
  • At least 5 years of experience with a track record in growing a brand/business, preferably in the ecommerce space
  • 2-3 years experience in managing a team
  • Experience in digital marketing
  • Analytical, detail-oriented and conscientious
  • Independent and result-driven mindset
  • Able to communicate persuasively and eloquently in English and Thai (written and spoken)
  • Able to meet tight deadlines and excel in a fast-paced work environment
  • Able to build and maintain positive, lasting relationships with clients
  • Expert computer literacy in Microsoft Windows and Office suite of software
While not required, the following skills/experience will be favourably considered;
  • Basic knowledge of HTML, particularly in formatting tags
  • Experience in food and beverage operations, customer service, or events management
  • Has own connections in food and beverage network

About the recruiter


In our quest to become Asia's premier online restaurant reservations software provider, The Chope Group is constantly thinking of how to up our game! With a range of products to meet the varying ...

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