Head of Marketing

Greyfinders - Expires on Feb 17, 2018
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Ho Chi Minh City
  • Permanent - Full Time
  • 5+ years
  • Expat and local
Marketing / Communication
Job Category
Consumer Products / FMCG

Job Description

Marketing Strategy and Roll out
  • Develop the 360 degree marketing strategy aligning with Company Member club.
  • Develop PULL and PUSH activation plan for consumers and Outlet to mobilize Outlet activity and bring incremental sales to company.
  • Create story around consumer products and Outlet offer, event and qualification challenge.
  • Drive HVM strategy with key sales platform
  • Take a lead of chef academy and recipe strategy to enhance demonstration. Closely work with sales training.
  • Develop pricing structure managing to Gross Profit targets.
  • Negotiate with the various external suppliers in domestic and overseas (Quality, MOQ, COGS, lead time and contract).
  • Manage to realize above plans on schedule.
Business structure knowledge
  • Understand relation-business structure and key process around sales field.
  • Drive key SF event activities working with promotion/ event team.
  • Attend key SF meeting to fully understand field insight.
  • Analysis product sales to bring improved value to next plan.
FCST operation
  • Manage the FCST of development and execution for product offering (Regular and Monthly offer)
  • Give clear direction and responsibility to staffs.
  • Report Pre and Post implementation review to GD
  • Closely work with Sales HQ to improve the accuracy of FCST.
  • Own FCST process.
  • Guide staffs to detailed expectation and deliverable.
  • Report weekly situation to GD.
GP, SKU, and Inventory management
  • Manage merchandise GP, SKU and Inventory to achieve the company target.
  • Independently lead this area by closely work with Sr. Marketing Manager to drive daily operation.
  • Guide staffs to detailed expectation and deliverable. Assign responsible person for TPS and Core area.
  • Report weekly situation to GD.
  • Own GP, SKU, and Inventory management process.
New Products and TPS Purchase Order
  • Independently lead this area by closely working with GD to drive daily operation. 
  • Guide staffs to detailed expectation and deliverable. Assign staff for this scope (Core and TPS).
  • Report weekly situation to GD.
  • Communicate product features & benefits clearly to the relevant members to support demonstration. 
  • Maintain smooth communication and build up trusting relationships between Marketing and the relevant internal team members
  • Build and keep the appropriate relationship with the suppliers.
Market Information/Data gathering and Conduct research
  • Analyse market trend and situation based on the data/facts.
  • Conduct consumer research as necessary.
Monitor and Report
  • Monitor product selling status and report to relevant divisions.
  • Take effective action in product development and marketing plans.
Team building
  • Manage and motivate team members to be a high performing department with high creativity, energy and innovative vision.
  • Consistently work towards improving own skills and influence others positively

Job Requirements

Age: 30’s-35’s
Education: University graduate

  • Minimum 5 years’ experience in product development and category management responsibilities.
  • Extensive product management experience in a customer centric environment.
  • Prior experience with a multi-national organization.
  • Similar dynamic market experience is preferable.
Professional Skills:
  • Strong merchandising skill of consumer goods.
  • Strong leadership and Managerial skills
  • Strong analytical skills
  • Excellent MS Office skills (PowerPoint, Excel, Word knowledge).
  • Smart/logical thinking both in writing and speaking.
  • Bilingual and bicultural ( speak, read and write) in English.
Key Competencies:
  • Action Oriented.
  • Ethics and Values.
  • Independent and Proactive.
  • Teamwork Oriented.
Working Relationships:
  • Works closely with all relevant team members within Company, especially counterparts in Marketing Group, Sales, SF Motivation, SF Events,  and Finance department.

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About the recruitment agency


Greyfinders is a business member of Left Brain Asia (now C-Group), a private investment partnership company who also owns Left Brain Connectors – the leading brand idea firm in Vietnam. We focus on ...

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