Techcom Securities (TCBS) is seeking an experienced and innovative Marketing & Communications Manager to develop and lead our Marketing unit. We are looking for candidates who have proven experience in marketing of investment products and/or structuring of capital markets transactions, in order to develop the firm’s brand and expand our distribution networks to HNW clients and large corporate in Vietnam. This role will also coordinate with Techcombank’s Marketing team to implement TCBS' marketing communication planning and strategy, media planning, direct marketing, public relations, online advertising… to deliver exceptional customer experiences.
This is your chance to become part of the strongest investment banking and best bond team in Vietnam!
Job Location: Ha Noi, Ho Chi Minh, Viet NamResponsibilities include, but are not limited to:
- Develop, improve, and maintain the Techcom Securities’ brand positioning in the Vietnamese and international investment banking and securities markets, including digital branding through corporate website and social media sites
- Co-ordinate with product development management and sale forces to develop and execute marketing and communication strategies for products and services
- Identify and develop effective marketing channels
- Jointly work with business units to define customer's demand, satisfaction, and target customer through research and marketing intelligence in order to propose appropriate programs for business units to improve customer products and services
- Work closely with Techcombank’s Marketing division to effectively leverage the bank’s existing brand awareness, image and infrastructure to achieve the firm’s overall objectives
- Create, oversee and mange external communication including creating, writing and editing newsletters, e-mail blasts, webinars, website content, etc…
- Manage activities related to the award, press, articles and interviews, and ensure adherence to corporate identity standards.