Head of marketing

Greyfinders - Expires on Dec 03, 2017
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Ho Chi Minh City
  • Permanent - Full Time
  • Not specified
  • Open to local
Function
Marketing / Communication
Job Category
Education / Training
Salary
Competitive

Job Description

Strategic Marketing
  • Work with CMO to develop a marketing strategy including advertising and content for each brand to grow awareness, retention and deliver enquiries as per yearly KPI’s
  • Develop each brands annual Marketing plan and budget which is aligned to the brand’s strategic and long term development goals
  • Regularly monitor competitor performance to support development plan and marketing initiatives.
Tactical Marketing and Communications
  • Implement the marketing and promotional activity for each brand (including events, digital marketing, social, advertising, PR, sponsorship etc.) 
  • Manage the marketing spend and ensure activities are planned and executed within agreed budgets
  • Manage the digital marketing agency to ensure that cost and conversion are maximised
  • Develop an inbound marketing strategy to nurture leads, become a Hubspot expert and execute the inbound marketing strategy using Hubspot
  • Identify feeder relationships, partnerships or sponsorship opportunities in the community to generate new enquiries 
  • Manage the organization and promotion of marketing events (Open Days, Assessments, Parent Seminars etc) and align the required the organization support in conjunction with Sales team and Brand CEO for academic support
  • Manage the Direct Sales Force to ensure they deliver the marketing strategic message through engagement activity
  • Own and continuously improve the user’s experience of the website and ensure up to date information including events and programs
  • Develop and manage production of all external marketing collateral including prospectus and direct marketing activities
  • Develop the internal communication platforms and communication strategy to keep students engaged with the company brand to develop referrals and increase retention

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About the recruitment agency

Greyfinders

Greyfinders is a business member of Left Brain Asia (now C-Group), a private investment partnership company who also owns Left Brain Connectors – the leading brand idea firm in Vietnam. We focus on ...

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