This offer job is expired.

Head of Marketing and Communications

Techcom Securities - Expires on Oct 02, 2014
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Hanoi
  • Permanent - Full Time
  • 4+ years
  • Expat and local
Marketing / Communication
Job Category
Banking / Financial Services

Job Description

Techcom Securities is seeking an experienced and innovative Marketing & Communications Manager to develop and lead our new Marketing unit. We are looking at candidates who have proven working knowledge of all facets of traditional and online marketing communications production management and assessments, in order to develop the firm’s brand and expand our distribution networks to HNW clients and large corporate in Vietnam. Previous experience in the financial services industry (Financial markets, Asset Management, Insurance industry) with an emphasis in marketing of investment products and/or structuring of capital markets transactions are preferred. This position represents a significant career and economic opportunity for the right individual.
This role will be based in the Hanoi Head Office to coordinate and work with Techcombank Marketing team to implement TCS' marketing communications planning and strategy, media planning, direct marketing, public relations, budgeting and projects related to traditional and online advertising, website to deliver exceptional customer experiences as we continue to expand our product offerings. This is your chance to become part of the strongest investment banking team in the Vietnam!

  • Develop, improve, and maintain  the Techcom Securities’ branding positioning in the Vietnamese and international investment banking and securities markets, including digital branding through corporate website and social media sites
  • Co-ordinate with product development management and sale forces to develop and execute marketing and communication strategies for products and services
  • Identify and develop effective marketing channels
  • Identify and implement tractable marketing strategies to evaluate effectiveness of marketing efforts
  • Market segmentation and positioning strategy for segmentation
  • Jointly work with business units to define customer's demand, satisfaction, and target customer through research and marketing intelligent in order to propose appropriate programs for business units to improve customer product and service
  • Work closely with Techcombank Marketing division to effectively leverage the bank’s existing brand awareness, image and infrastructure to achieve the firm’s overall objectives
  • Create, oversee and mange external communication including creating, writing and editing newsletters, e-mail blasts, webinars, website content, etc…
  • Manage activities related to the award, press, articles and interviews, and ensure adherence to corporate identity standards
  • Lead, mentor and provide well-respected leadership to the growing team of professionals within the Group

Job Requirements

  • Bachelor’s Degree - Communication and/or online-marketing preferred
  • Native or fluency in English and Vietnamese
  • 4 years’ experience working in a marketing department or ad agency
  • A proven track record in managing marketing communications in the consumer or financial market
  • Ability to interact positively and professionally at all levels
  • Excellent written, verbal/nonverbal interpersonal skills, interest in working in a team environment
  • Ability to manage multiple tasks and prioritize work on multiple projects
  • Ability to create and manage project management processes and personnel
  • Strong organizational skills and attention to details
  • Working knowledge of Microsoft Office (Excel, PowerPoint, Word) programs
  • Extensive network in Vietnam and other countries' media sector
  • Proven understanding of all traditional and online media planning, buying and tracking disciplines

About the recruiter

Techcom Securities

Techcom Securities (“TCS”) is a fully owned investment banking arm of Techcombank, one of the largest Vietnamese commercial joint-stock banks, headquartered in Hanoi. Techcom Securities is in the ...

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