Head of Brand

Robert Walters - Expires on Sep 01, 2017
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Singapore
  • Not specified
  • Permanent - Full Time
  • 15+ years
  • Expat and local
Function
Marketing / Communication
Job Category
Banking / Financial Services
Salary
Competitive

Job Description

Job Summary/Introduction
An exciting Head of Brand job has just arisen at a globally renowned financial services provider based in Singapore. In this role, you will be responsible to drive global brand campaigns, and develop your brand expertise further.

About the Head of Brand Role:
This is a great opportunity for the Head of Brand to oversee the development and deployment of the company's brand globally. You will act as the key corporate brand custodian to ensure the business is working towards achieving its brand vision.

Key Responsibilities:
  • Develop and execute a strategic brand roadmap to provide guidance on brand development and vision
  • To manage global corporate brand campaign and ensure brand governance is upheld through teams, processes and platforms
  • Drive consistent brand usage across all businesses, markets and support functions
  • Overall management of online brand platforms and to implement a masterbrand policy across the business
  • Develop and roll out brand training programs and provide support to brand and marketing planning
  • Agency and vendor management, budget management
  • Ensure timely delivery of projects and initiatives

Job Requirements

To succeed in this role, you will need to have a minimum of 15 years' brand and marketing experience in MNC organisations, ideally in banking or financial services.

Key Requirements:
  • Strong regional and / or global experience influencing and engaging senior stakeholders 
  • Ability to work across different geographies and driving successful and consistent campaigns
  • Strong understanding of brand management and brand standards 
  • Solid experience in project management, creative problem solving, diplomacy and presentation
  • Track record of building successful and collaborative relationships and participating in cross-functional projects
  • Ability to thrive in a fast-paced, high-performance, matrix and professional environment
This globally renowned financial services provider is recognised as the leader in their field of expertise. They invested heavily into digital and brand transformation projects, and offers a great working environment.

If you are looking for the next step into a global and high visibility role, this will be a great opportunity to develop yourself as a true brand expert in a global organisation.

Want to apply for this job?

About the recruitment agency

Robert Walters

Established in 1985, Robert Walters is an award-winning firm and one of the world's leading global specialist professional recruitment consultancies with 53 offices in 24 countries. Robert Walters ...

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